Mr revealed Phumtham Wechayachai, Deputy Prime Minister and Minister of Trade, that the promotion and upgrading of Thai products and services by a new Marketing Platform through movies and the increasingly popular and accepted Y series It has a high economic value and is considered a force to the economy in a new dimension. Thai products, services, tourism and culture will be included and part of films and The series is realistic. Through Nong Mind and Nong Apo
by this industry It will drive and create a trend of popularity. Including promoting the economy in many dimensions. Whether it is consumerism or even being discussed on social media, the media and the actors can create a trend and spread their power among fans. Available worldwide
“The Ministry of Commerce will join forces with Be On Cloud Company Limited (Be On Cloud), a world-class producer of films and Y-series. Get ready to launch the grand project on Wednesday, January 31, 2024 at 6:00 pm at the Ministry of Commerce. By working together to promote Thai products and services to the world market and bringing in “Nong Mai and Nong Apo” as influencers to help promote and support. In terms of intellectual property, take sales trips, participate in world-famous fairs, support SME products to participate in filming projects, including food, fruit, fashion accessories, BCG products, expected to reach a target group of 3 million people in 100 countries worldwide. Create an economic value of 2,000 million baht. “
In this regard, the form of cooperation that will take place Ministry of Commerce It will support the company’s work in the field of intellectual property, including development, promotion, and protection, and will also help to promote marketing around the world. by the Ministry of Commerce which is the only agency with offices in the central office Regional and international departments cover the whole world. It will help bring film and series production companies to participate in pitching activities and pitch to rights buyers around the world. Able to meet collaboration needs very well
The Ministry intends to bring the work to the exhibitions with the greatest potential, such as the Tokyo International Film Festival (TIFFCOM) in Japan, the Hong Kong Film Market (FILMART) in Hong Kong, the Cannes Film Festival in Cannes, France, and American Film. Market (AFM), Los Angeles, United States, which is based on a survey by commercial ambassadors around the world. Key markets for the Y series include China, Japan, Taiwan, Indonesia, the Philippines and Latin American countries.
The Ministry of Commerce will help promote Thai SMEs by supporting the introduction of Thai products and services. for use in filming company projects By organizing activities for the Be On Cloud Company to select products in various groups. of small and medium business entrepreneurs that the Ministry wants to promote, such as food products, fruit products, GI products, fashion and jewelry products, BCG products and products from communities already developed by the Ministry, as well as brands various the Ministry Trade needs A promotion, such as Thai Select restaurants domestically and abroad, with the T-Mark Demark brand, is a new type of contact with the market and continuously promotes Thai products and services.
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