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The Rich Love Newspapers: Why Billionaires Still Value Print Media in the Digital Age

Billionaires love newspapers in particular. The Chairman of Berkshire Hathaway Warren Buffett, who is even called a ‘newspaper addict’, reads through 5 to 6 newspapers a day even at the age of 90. He used to advise teenagers, “If you want to know about the world, start by reading the newspaper.” Amazon founder Jeff Bezos also starts his day by reading the newspaper and drinking coffee every morning. When asked how the late Chung Ju-young, honorary chairman of Hyundai Group, was able to attract graduates from prestigious universities by only going to elementary school, he said, “I went to a ‘new university’.”

▷ Rich Koreans still get newspapers in the morning. According to the ‘Korea Wealth Report 2024’ published by the Hana Financial Research Institute on the 25th, 33% of wealthy people with financial assets of 1 billion or more answered that they read paper newspapers and news as part of their routine morning It was much higher than the public response (18%) with financial assets of less than 100 million won. Among the wealthy, the proportion of people who read newspapers and news increased as their assets increased. While the general public mainly paid attention to entertainment and sports news, the wealthy showed interest in the economy, politics and lifestyle culture respectively.

▷ The fact that reading is part of the daily routine of the rich is not irrelevant to reading newspapers. While the general public read about 6 books a year, rich people read about 10 books. In particular, rich people with financial assets of more than 10 billion won were found to read about 20 books a year. Rather than books on economics and management, they preferred books and novels in the fields of humanities and social studies. For the rich, the act of ‘reading’ was not something they did specifically, but something they did every day. By always keeping newspapers and books close at hand, he broadened his horizons and retrieved treasures that others could not see from the printed world.

▷Why do rich people still demand paper newspapers even in the digital age? It is difficult to fully understand the value of news with only flat and fragmented information. This is where the power of paper newspapers comes from, selecting essential information and showing the importance of news through editing. According to an experiment carried out by researchers at Carnegie Mellon University and Dartmouth University in the United States, it is possible to understand the content more comprehensively and think creatively when reading a text on paper compared to looking at a digital screen. Research results also show that reading paper newspapers consistently every day improves attention and concentration.

▷ The strength of newspapers is that they prevent you from being deceived by false information and are not limited by the limitations of the algorithm that only shows what you are interested in. Last December, Japan’s Yomiuri Shimbun conducted a study of 3,000 people from Korea, the United States, and Japan, and found that people who read newspapers are better at identifying false information than people who don’t read newspapers. . The power of newspapers is to help you choose good information, chew it, and swallow it. It is a cost-effective investment chosen by the wealthy to gain insight without getting lost in the flood of information.

Editorial Writer Kim Jae-young redfoot@donga.com

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