The Rise of Direct Buying: Traits and Insights for Korean Shoppers

[앵커]

There has not too long ago been confusion in authorities insurance policies concerning the security certification of merchandise bought instantly on-line overseas, however the direct buying conduct of home customers has modified considerably prior to now two to a few years.

Journalist Park Chan analyzed the altering development on which merchandise and the place to purchase them instantly.

[리포트]

Two years in the past Ara Han found direct buying of garments from China.

I bought Chinese language garments by way of a overseas buying company’s web site and was glad with the worth and high quality, so I began buying them myself to save lots of on buying company charges.

[한아라/의류 ‘직구’ 소비자 : “저는 요새는 거의 국내 쇼핑몰은 20%, 오히려 해외 직구로 80%를 사고 있는데, (한 벌에) 한 2만 원대, 정말 비싸 봐야 3만 원대면 다 살 수 있어요.”]

Direct purchases to China are rising quickly, surpassing the USA two years in the past and additional widening the hole.

Clothes and fashion-related merchandise account for greater than half.

Hyeongseop Shim, whose passion is accumulating fashions and figures of film and recreation characters, says there are a number of nations the place direct purchases are made, and the reason being not only a query of value.

[심형섭/피규어 ‘직구’ 소비자 : “중국이 한 70% 정도 되고 그리고 이제 미국이나 유럽 쪽이 한 20%, 10% 정도. 국내에서 더 이상 구할 수 없는 제품들 같은 경우에는 직구 말고는 구할 방법이 없어서….”]

The dimensions of direct buying has greater than doubled in 5 years and has not too long ago taken root not solely in China, the USA, Japan and Europe, but additionally in Australia, New Zealand and the Center East.

In Korea, the one who made probably the most direct purchases final yr made greater than 1,900 purchases price greater than $40,000.

[김민정/숙명여대 소비자경제학과 교수 : “인터넷 검색을 보통 이제 구매하기 전에 잘하는 그런 얼리 어답터나 합리적인 소비자들이 더 많은 거로 판단이 됩니다.”]

Folks of their twenties and thirties have accepted direct buying as a each day routine, and as Chinese language firms have not too long ago established direct supply techniques and are actively focusing on Korea, the development of elevated buying is anticipated steady direct for the second.

I am Park Chan from KBS Information.

Digicam Reporter: Moon Ami Hwang Jong-won/Video Editor: Kim Ki-gon/Graphics: Kim Ji-hye