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The Rise of Home Coffee Machines: A Look at LG’s ‘Duobo’ and Other Popular Options

‘Duobo’, a capsule coffee machine presented by LG Electronics at CES 2024.

Recently, the funding achievement rate of ‘Duobo’, a new concept capsule coffee machine sold by LG Electronics through Wadiz Funding, reached 388%. The original funding goal was 20 million won, but people quickly flocked to the fund, reaching 77.68 million won.

Although a discount rate of 50% has been applied compared to the regular price, the price of the product is expensive with around 500,000 won. However, requests to reopen funding continue.

An official from LG Electronics said, “Consumers seem to have opened their wallets to the novelty of mixing and drinking two commercially available coffee capsules at home,” adding, “Products sold through the financing will this will be shipped in succession starting in May.” He said.

Even in the era of the coronavirus pandemic, the craze for the ‘home cafe’ is not cooling down. Instead, new coffee machines are released one after the other targeting those who want to enjoy high quality coffee at home or try new coffee flavors.

‘Duobo’, a capsule coffee machine presented by LG Electronics at CES 2024. [영상= 방영덕 기자]

According to the home appliance industry on the 10th, Lock&Lock’s subsidiary brand Steam Latte Pro ‘Fully Automatic Coffee Machine’ sold out all initial quantities within a month of launch.

The fully automatic Steam Latte Pro coffee machine is an upgraded version of the company’s ‘Fully Automatic Espresso Coffee Machine’ with a latte system and two-shot extraction function.

A high quality conical grinder is used to preserve the unique taste and aroma of coffee beans, and a golden crema is achieved through high pressure extraction.

The steam nozzle emits powerful steam after heating up very quickly to create rich and soft steamed milk. The steam nozzle can be adjusted freely at an angle of 45 degrees, making it convenient to use. More than 14 different coffee drinks can be made.

The newly added two-shot button can be used to make iced coffee and latte by extracting espresso twice in a row. You can also set the coffee extraction amount directly from 25 to 250 ml.

[사진출처 = 제니퍼룸]

Cuckoo Homesys launched the ‘InsPure Steam 100 Barista Water Purifier’, which combines a water purifier and coffee machine, in October last year.

According to Cuckoo Homesys, sales of the Barista InsPure Steam 100 Water Purifier have increased by an average of more than 30% per month since its launch until last month.

The product is a boiled water purifier that doubles as a coffee maker, and nine recipes can be selected depending on the user’s preference.

You can choose the concentration, temperature and capacity of the coffee in three levels, and the temperature can be adjusted from water boiled at 100 degrees to 85 degrees using its own technology.

It also has all the original functions of a water purifier. Equipped with a steam sterilization function, it controls bacteria and scale inside and outside the outlet valve with high temperature steam. It also supports an automatic sterilization function, which performs internal sterilization once every 5 days.

LG Electronics plans to sell Duobo, a capsule coffee machine, within the year. Duobo, which has an impressive design modeled after a space probe, is characterized by the ability to extract two capsules at once.

Unlike existing coffee machines that brew coffee with just one capsule, you can use two capsules with different flavors and aromas at the same time to produce coffee that suits your taste.

Duobo uses the most popular size coffee capsules that consumers can easily find on the market. You can create your own recipe by setting the extraction temperature and extraction amount of each capsule in a dedicated application.

LG Electronics explained, “Even if you use the same capsule, it’s a pleasure to make unique coffee by varying the capsule combination and extraction conditions.”

The size of the capsule coffee market, which exceeded 100 billion won in 2018, will exceed 400 billion won in 2022. The rapid spread of home cafe culture due to social distancing during the COVID-19 pandemic had a significant impact.

Recently, the price of the product has been reduced and the price of capsule coffee has been reduced to 300~500 won per unit, further increasing the popularity of coffee machines.

According to the ‘Detailed Analysis of the Domestic Coffee Market’ analyzed by KADX, the agricultural and food big data exchange of the Korea Agri-Fisheries and Food Trade Corporation, and MarketLink, a distribution market data platform company, according to a user panel survey, households drink 6.5 cups of coffee per week on average.

Among the types of coffee consumed at home, instant coffee such as blended coffee was the highest at 54%, followed quickly by capsule coffee machines (27%).

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