In addition, Makro is promoting the ‘Hybrid Wholesale’ format to compete for share. It has just opened its 3rd branch, hoping to meet all lifestyle needs. The highlight of the Hybrid Wholesale model is the integration of Makro-Lotus Mall, resulting in a business model with the concept of “Hybrid Wholesale” which can be called a new look of a department store that is more than just wholesale. which can satisfy the needs of entrepreneurs for raw materials and lifestyles in one place.
The challenger is “Go Wholesale” which has been announced as a new milestone for customers and business partners with Mrs. Suchada Itthijarukul, CEO. Business group in Thailand and abroad: Central Food Wholesale Company Limited, a subsidiary of Central Retail, Makro Kao Makro Become the leader of the force that guides “Go Wholesale” in just over 3 months.
Can expand to 5 branches, in Bangkok and other provinces Focus on suburban areas Collect family customers Small and medium-sized businesses Each branch has an area of about 7,000-8,000 square meters and more than 20,000 products and has more than 200,000 members. In 2024, it is planned to expand to 7 branches.
In mid-2023, Go Wholesale announced a business plan to enter the wholesale market, investing 19 billion baht, opening 50 branches, and targeting revenue of 60 – 70 billion baht within 5 years. Currently, it’ n move on to spread its wings in Bangkok and abroad, province according to the published strategy
Mrs. predicted. Suchada also said “Wholesale market in Thailand There are still many opportunities for growth, especially among small and medium-sized business customers. Where there are still few options, Go Wholesale is committed to being your business partner. that help our customers succeed By offering a complete range of products. at a competitive price With convenient and fast service and modern technology.”
Penetrating the Bangkok market in the northern zone By cutting the ribbon of “Rangsit Branch” which is the 6th branch in April. which has an area of more than 10,000 square meters, more than 20,000 products, including a large fresh food section as well as consumer products from Thailand and around the world. Aim to create a new experience for customer groups that come to use the service. It is one of the proposed schemes.
There is also a “Gofe” which has a restaurant area. Supports customers who come to use the service with a food and drink corner. Together with Amazon’s partners, Auntie Anne’s and the tea shop “Yodcha” opened for service. Willing to set up a workshop corner Providing comprehensive business advice to entrepreneurs
The level of competition in the modern wholesale business is even hotter when “CJ”, one of the retail brands of “Sathien Sathitham”, the godfather of Carabao Group, has already secretly launched “CJx”, a mixed wholesale and retail store. in 4 branches. Places in Nakhon Pathom Samut Sakhon and Ratchaburi Urban jungle strategy, CJ already has expertise in this matter. You will have to keep an eye on it. When will be a promising time to spread our wings to the capital?
Page 15 Thansettakij Newspaper, Year 44, Issue 3,983, Date 14 – 17 April 2024
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