With the recent release of Amazon Prime’s Fallout TV series, it has received positive reviews from critics and viewers alike. But what really matters is how well it was received by players. After watching the show, thousands of players return to the Fallout universe or explore it for the first time.
While the PC and console versions are dominating Steam charts and featuring prominently in console stores, there are also significant success stories that may not be as obvious. Daily sales of the mobile version of Fallout Shelter have increased tenfold. However, this growth would not have been possible without the efforts of the developers who turned this new interest into a great success.
◇ Fallout leaderboards will not be released on PC and consoles
Before we analyze the success of Fallout Shelter, let’s take a look at the game’s performance on major platforms. While exact sales figures are difficult to determine, it is undeniable that player activity has increased across all platforms where the game is available. For example, on May 2, Fallout 4 ranked among the top 9 most played games on Steam.
Ranking of the most played games on Steam as of May 2nd
This success is all the more significant because Fallout 4 was the highest-rated pure single-player game at the time.
The games at the top of the ranking are all fully multiplayer, such as CS2, Dota 2, Battlegrounds and Apex, or include multiplayer elements, such as Stardew Valley and GTA V. Meanwhile, other games in the Fallout series also performed well, with Fallout 76 in 33rd place and Fallout New Vegas in the 53rd most played title. So, thanks to the success of this TV series, three Fallout games managed to enter the top 100 on Steam. After all, these games have already been at the top for at least two weeks.
They are also actively promoting their games on major console stores: Xbox lists the Fallout games as bestsellers, while PlayStation features the entire game series on a console-specific landing page. On April 26, Bethesda also announced a free next-gen update for Fallout 4, which will likely give PlayStation 5 and Xbox Series owners further incentive to play. While results are harder to track, the interest in the Fallout universe on consoles is undeniable. Hopefully Microsoft can shed some light on this success in one of its future reports.
◇ Fallout Shelter: Onboarding new players using LiveOps and ASO
Considering the enormous interest in the Fallout series, it’s easy to overlook the extraordinary growth of Fallout Shelter on mobile devices. Released in the summer of 2015, this real-time strategy game offers a unique approach focused on building blocks, managing shelters and collecting heroes. It inspired many other games, including Hustle Castle, Assassin’s Creed Rebellion, and American Dad Apocalypse Soon.
Since its release, Fallout Shelter has been downloaded more than 79 million times and has generated cumulative revenue of more than $122 million. Nine years after its launch, it still generates around $500,000 in monthly revenue.
Fallout Shelter / App Magic (appmagic.rocks) cumulative sales change trend
The loyalty of core users and the power of intellectual property kept the game going, but the franchise needed a big push to change the status quo. With Fallout 76 receiving negative reviews from players and Fallout 4 aging since its release in 2015, there has been a noticeable void in the Fallout community. And this TV series managed to fill this gap.
During the first quarter of 2024, the game generated approximately $18,000 per day. After the TV show debuted on Amazon Prime, daily revenue soared to over $200,000.
Recent Sales Trends of Fallout Shelter / App Magic (appmagic.rocks)
Nearly three weeks after the TV series launched, Fallout Shelter still generates around $200,000 in daily sales. It’s clear that the series’ popularity has brought new players to the game, but it’s also important to recognize that the developers have been able to bring in new players and satisfy their thirst for more series-related content. Shortly after the release of the TV show, Bethesda announced exclusive content for the mobile version of Fallout Shelter. For a limited time until May 7, Fallout Shelter Mobile players will be able to enjoy five new characters including Lucy, Ghoul, Maximus, Ma Jun and the Snake Oil Salesman, as well as two companions, Snipe Snipe and CX404, the Vault 33 suit and more drama You can get the equipment that appears in .
You can acquire five new characters, two companions, and equipment that appears in other dramas.
Residents from the TV series and other items can be unlocked by completing a series of new themed missions instead of purchasing them directly from the store. Because players must develop and grow their own shelters and residents to complete quests rather than simply purchasing them, this approach increases player engagement and generates critical revenue for Bethesda. These decisions not only increase loyalty, but also add additional value to your rewards, allowing you to earn more rewards and feel significant.
Meanwhile, to capture the attention of fans of the TV series, the developers have improved the game’s App Store Optimization (ASO). Now the game’s store page is full of references to the series. The description is filled with various triggers, from the names of the main characters to the repeated mention of two keywords, “TV series”, as well as images containing the game’s background and characters. These features are strategically placed to attract the attention of potential players.
App Store Optimization (ASO) has been improved.
As a result, Fallout Shelter ranked first in the post-apocalyptic mobile games category and remained there for over two weeks. During this time, the game received the most attention and ranked second in both sales and downloads. However, Whiteout Survival has overcome the threat of popular TV series and remains firmly in the lead.
Fallout Shelter, one of the leaders / AppMagic (appmagic.rocks)
Obviously, making $200,000 a day can’t compete with the top-performing games in every genre, but it’s still an impressive accomplishment and a solid success story that can serve as inspiration for other publishers in the future.
◇ Video game TV series, The New Black
The seminal success of Fallout Shelter is another example of the expansion of intellectual property into various media. Together with other critically and popularly acclaimed TV series such as The Last of Us, Arcane and Cyberpunk: Edgerrunners, it demonstrates the growing importance of franchise development and transmedia strategies. In the mobile market, around 30% of in-app revenue comes from games based on existing IPs, which shows how much interest players show in familiar brands.
Fallout Shelter is perhaps the best example of how the developers welcome new players and gradually integrate them into the game. It also shows the best combination of transmedia projects that can improve consumer experiences. For example, single-player experiences like The Last of Us or Cyberpunk were less popular with viewers, but Arcane is based on one of the most tech-savvy genres: MOBAs.
Fallout Shelter has everything to please fans of the show, with a much lower barrier to entry and flexible game tuning tools. Furthermore, both the game and the TV show remain faithful to the original design, atmosphere and theme of the Fallout series. So even after the show ends, players can enjoy the same elements of the beloved franchise, from the satirical humor to the same mascots, branding, and environments.
In other words, Fallout Shelter is solid proof that while a franchise in its heyday can be a great addition to a game, it’s LiveOps and ASO’s ability to adapt and accommodate new players that will translate that advantage into a real success.
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