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The Unstoppable Growth of ASUS in the Korean Market: An Inside Look with Manager Kim Ki-beom

I met Kim Ki-beom, head of the C&C marketing team at Asus Korea. Manager Kim said that ASUS Korea not only supplies ASUS motherboards, graphics cards and monitors to the Korean market, but also gaming equipment and computer hardware, and through the ROG brand, meets different consumer preferences, including hardware optimized for gamers. He explained that it is a company that presents products that satisfy people.

Asus’ growth in the Korean market is unstoppable. It has continuously drawn a growth curve, and the direction of the recent growth engine is the gaming and gaming market, including Ai. He stressed that he is driving harder. He also said that ASUS’ unique technology and brand make him proud to be a user of ASUS products.

Asus participates in the Danawa Academy event every year to meet university students. The same is true in 2024. In the past, the focus was on gaming gear, but this year the focus has shifted to gaming PCs. At the same time, the laptop cabin was large enough to be operated separately. Efforts to enhance the strengths of the products were also highlighted through demonstrations at each stand.

We asked manager Kim to explain the main products.

“This is the AMD-based ASUS. We also displayed the 49-inch PG49WCD for .”

“High-end products that are difficult to find in normal times are on display. For example, you can see the ROG Matrix RTX 4090 P24G Gaming, a water-cooled graphics card, and the Ryzen-based Mini-ITX, which is essential for building a Ultra-small, high-performance PC, you’ll see the Strix

ASUS focuses its efforts on nonstop communication. I asked a college student to say something.

“I think the important point of university life is a transitory process. There are studies to grow, but there are also experiences to grow. That’s why it is necessary to get out of the classroom and find a color that suits you and yourself through various experiences, relationships and dating.”I hope you can enjoy the time of finding your individuality. Rather than say success, I hope you have a happy day every day. ASUS will support you.”

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By Hyundong Kim Editor Hyundong.kim@weeklypost.kr

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