In 2007 Netflix Used to develop set-top boxes in Griffin Project It is a set-top box created by Netflix for streaming movies and TV shows from its “Watch Now” catalog.
From the information of Fast company He revealed that the Project Griffin development team consists of around 20 people, led by Antonio Legno Founder and CEO of Roku, a streaming box company that collaborates with Frog Design on product design and development. This box had already been tested and prepared to be promoted for launch, but at the last minute Reed Hashing Instead, Netflix’s co-founder and executive chairman canceled the project.
Reed Hashting motivated the decision to cancel the sale of the boxes because They don’t want to produce hardware that can compete with partner companies. and may not be able to port Netflix to various platforms
Although the project never got off the ground, Reed Hashting passed the torch to Roku and developed the Roku Netflix Player, which launched in mid-2008, giving users easy access to Netflix content on their home televisions.
It is considered the correct decision. Today we can watch Netflix through various devices.
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