Editor’s note:In the first year, confidence is more important than gold. “Create and work” Hunan is actively fighting, and there are a large number of foreign trade companies that dare to venture and make busy: on the production line, the ordered products are busy, waiting to be sent to the world, and overseas orders are pouring in. Hunan strives to open a new situation of economic development with stronger confidence and more enthusiasm. Red Net Moment News launched a special report on “This is Confidence Focusing on Foreign Orders”, looking at signals from orders and confidence from orders.
Shaoyang hair products are of good quality and affordable, and are widely welcomed by African consumers.
News reporter Yan Yao, Zeng Zhen, reporter Xiao Wei and Shaoyang report
On the morning of February 20th, in the production workshop of Shaoyang Meililai Hair Products Co, Ltd, the three production lines were running at full capacity to catch up with the orders sent to Nigeria that month. Liu Xiaozhong, the company’s chairman, told reporters that the company’s orders have been placed after June, and many large orders are also being discussed. The output value in 2023 is expected to increase by more than 20% compared to 2022.
In the production workshop, the staff sends and solves.
Shaoyang Meililai Hair Products Co., Ltd was established in 2005. It is mainly engaged in various kinds of wig products. It integrates research and development, design, production, manufacturing and sales. It focuses on the development of the hair product industry. , developing professionally. new products, and focus on developing the African market. “I have been to Africa, only to find that wigs are so popular, and I have seen the potential of the African market.” In 2005, under the guidance of the Provincial Council for the Promotion of International Trade, Liu Xiaozhong went abroad for the first time to participate in an exhibition in Uganda, Africa, and brought a wig product. To expand overseas markets, the company established an e-commerce division and sent additional salespeople to Africa to explore markets. After 18 years of deep cultivation, the output value has increased from more than 5 million yuan to 360 million yuan today.
Combing, brushing and organizing hair… from raw materials to finished wigs, there are almost 9 processes to go through.
As the world’s largest hair product raw material distribution center, China’s second largest hair product production base and China’s third largest hair product export base in South China, there are currently 115 registered hair product companies in Shaoyang City, with more than 150,000 workers in the whole industry chain people. Shaoyang hair products cover more than 3,000 types and specifications, including springs, hair sets, hair accessories and hair crafts, and are exported to more than 120 countries and regions such as North America, the European Union, Africa, and Southeast Asia, accounting for about 60% of the African market and 60% of the global market, about 15%.
At the point of sale in Nigeria, overseas sales staff recommend Shaoyang hair products to customers.
“The production of 4,000 wigs per day and the distribution of at least 5 containers per month still fails to satisfy the African market. The municipal party committee and the municipal government are also very concerned about us. This year we will build a new factory building of 12,000 square meters and creating more than 200 jobs.” Liu Xiaozhong looked at the construction site opposite the factory with complacency.
At the ASEAN Expo, product companies in the economic development zone promoted joint promotions.
In recent years, Shaoyang Economic and Technological Development Zone has continued to strengthen the connection and interaction with Shaoyang Customs, constantly optimizing the business environment for cross-border trade, helping foreign trade companies in the park to cope with difficulties and challenges, promoting the development of foreign trade in the park against the trend, and maintaining stability and improving quality. In order to promote the sustainable development of the hair products industry, the Economic and Technological Development Zone has specially opened 2,000 mu of land to build a hair products industrial park, and implemented various policy support such as fee exemption, subsidies for new plants . equipment, recruitment subsidies, and financing services. The efficient service of Shaoyang Customs has also prepared a fast channel for Shaoyang hair products to go abroad and go to the world. The hair products industry has become the pillar industry of Shaoyang import and export, injecting new vitality and momentum into Shaoyang’s economic development.
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Source: Hongwang Shaoyang Station
Author: Yan Yao, Zeng Zhen, Xiao Wei
Editor: Liu Zhijian
This article is an original article on Shaoyang Station, please attach the original source link and this statement for reprinting.
Link to this article: https://sy.rednet.cn/content/646746/69/12362938.html
