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TikTok is mandating that U.S. merchants utilize its internal logistics network for order fulfillment, ending the “Seller Shipping” option. The change, announced in a memo to advertisers and reviewed by multiple sources, begins phasing in on February 25th and will be fully implemented by the end of March. Businesses selling to TikTok’s 170 million U.S. users will be required to use TikTok’s proprietary services or face removal from the platform.
This move comes as TikTok finalizes a deal with new U.S. owners – Oracle, Silver Lake, and Abu Dhabi-based MGX – in an effort to avoid a potential American ban.The centralization of logistics is part of a broader strategy to consolidate control over its marketplace.
