Barbour Expands Online Presence in Korea with New Official Store

Barbour, a British heritage brand with‍ 130 years of tradition, has announced the opening of its new official online⁤ store in Korea. This move aims to expand the brand’s contact with customers and provide a more convenient shopping experience.

The official online store offers a ⁣responsive‌ design optimized for various digital environments,‍ ensuring a​ pleasant shopping experience for customers. ‍The UI/UX is built simply and intuitively, ⁤allowing users to explore the brand’s 130-year history and story at a glance.

In addition to the brand’s signature wax ​jacket, the online ⁣store features ‌a range ⁤of⁢ new items, including lightweight non-waxed products, rain​ boots, and polo shirts. ⁣Sales in the first half of this ‍year grew by more than 30% year-on-year, demonstrating the brand’s growing popularity in Korea.

LF, the company behind Barbour’s Korean operations, plans to continue investing in ways to increase ‍customers’ convenience and ease of ⁢purchase. This includes introducing a customer style suggestion function through image-based AI recommendations.

The online store also features a “Discover” corner, dedicated to ⁤sensory content, providing diverse content such as product and store-related information, special features of Barbour jackets, and how to care for rain boots.

To celebrate the opening of the official online store, LF ⁤is holding a special promotion until September 30, offering ⁤various benefits such as discount coupons and review⁣ event reward points.

An ‍official ⁣from LF Barbour stated, “We have recently expanded our lineup to⁤ include rain boots and ​non-wax ⁣jackets, continuing our⁣ strategic expansion into a total lifestyle ⁣brand.”