TKO Partners with Ram Entertainment for WWE, UFC, PBR
- * Partnership: TKO Group (WWE, UFC, PBR) has secured a multi-year sponsorship deal with Ram Trucks.
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* Partnership: TKO Group (WWE, UFC, PBR) has secured a multi-year sponsorship deal with Ram Trucks.
* Ram’s Role: Ram is the first multi-year auto partner across all three TKO properties (WWE,UFC,and PBR). They are the “official truck partner.”
* Start Date: The partnership officially begins in January 2026.
* Integration: Ram will be integrated into major live events and premier content across all three brands.
* Activations: The partnership will include:
* Exclusive fan activations
* Custom content
* On-site experiences
* Brand integration at live events, broadcasts, and digital platforms
* Ram-branded content featuring athletes
* VIP experiences and interactive activations
* WWE Specifics:
* Critically important presence on Friday Night SmackDown and premium live events like WrestleMania and SummerSlam.
* presenting partner of Royal Rumble in January 2026 (first major activation).
* UFC Specifics:
* Ram will be a presenting partner for selected future UFC numbered events.
* This coincides with UFC’s new broadcast partnership with Paramount.