Top Ads of the Week: Coca-Cola, WNBA, AT&T and More - News Directory 3

Top Ads of the Week: Coca-Cola, WNBA, AT&T and More

April 13, 2026 Ahmed Hassan Business
News Context
At a glance
  • Several global brands, including the Swiss sportswear company On, Coca-Cola, and AT&T, have launched high-profile advertising campaigns focusing on celebrity collaborations, cultural milestones, and human connection.
  • Sportswear brand On has released a film titled Shape of Dreams to promote a co-created collection of apparel and footwear with actress and singer Zendaya.
  • The collection featured in the campaign includes the Cloudnova Moon sneaker and Parachute Pants.
Original source: adweek.com

Several global brands, including the Swiss sportswear company On, Coca-Cola, and AT&T, have launched high-profile advertising campaigns focusing on celebrity collaborations, cultural milestones, and human connection. Reporting from Adweek on April 10, 2026, identified these campaigns as standout examples of current creative advertising.

On and Zendaya Collaboration

Sportswear brand On has released a film titled Shape of Dreams to promote a co-created collection of apparel and footwear with actress and singer Zendaya. The film was directed by Spike Jonze and is set within a conceptual Dream Lab designed to celebrate the creative process.

The collection featured in the campaign includes the Cloudnova Moon sneaker and Parachute Pants. Regarding the collaboration, Zendaya stated, Working with Spike Jonze brought that vision to life in a really special way – the world he created gave it a whole new dimension.

WNBA Season 30 Campaign

The WNBA has initiated an integrated campaign titled Season 30, developed by Lucky Generals, to mark the league’s 30th anniversary. The campaign precedes the start of the 2026 season, which is scheduled to tip off on May 8, 2026.

WNBA Season 30 Campaign

The promotional strategy encompasses the following elements:

  • Three documentary films.
  • Origin nights.
  • Specific Season 30 branding and merchandise.

A hero short for the campaign features three-time WNBA MVP Sheryl Swoopes, who discusses the development of elite athletes.

Not all kids become GOATS. Because those aren’t just born. They’re raised.

Sheryl Swoopes

Coca-Cola and AT&T Connectivity Themes

Coca-Cola has launched a campaign intended to bring the nation together in anticipation of a 250th anniversary. This initiative includes a television spot titled Drink in America.

AT&T has focused its recent creative efforts on human connection and sports. One campaign features a grandfather coaching his grandson on a golf swing. Other current AT&T Wireless television spots include:

  • Ranger Ted, featuring Karl-Anthony Towns and Jalen Brunson.
  • March Madness: First Dunk, featuring Jayson Tatum.
  • A spot for the Samsung Galaxy S26 Ultra titled Floor Boy: Share the Pic.

Other brands noted for standout creative campaigns during the period ending April 10, 2026, include Wise.

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