Toshiba TV Achieves Historic Success as Number 1 Digital TV Brand in Japan, Set to Launch Flagship Store in Thailand
Toshiba TV, the leading TV brand in Japan, has recently announced its unprecedented success in becoming the number one digital TV brand in the Japanese market. With its focus on technology and innovation, Toshiba TV is now ready to open its first flagship store in Thailand. The brand aims to further establish its leadership position by launching three new products.
Tatsuhiro Nishioka, Brand Manager at TVS REXA Corporation in Japan, stated, “Since 2018, Toshiba TV has been undergoing a rebranding process, developing a comprehensive marketing strategy, and promoting the brand through various channels such as social media and YouTube. We have also revamped our Toshiba TV stores to highlight our status as a technology-driven brand, enhancing the exclusivity and premium feel of our products. In addition, we have improved the picture and sound quality of our TVs, offering competitive pricing in the market. As a result, Toshiba TV has become the number one quality TV brand in the Japanese market. This achievement marks a significant milestone in our digital TV history in 2023 and gives us the confidence to continue our success in the Japanese market. Building on this achievement, we are now focusing on expanding and adapting to other countries, including Thailand. We have modified our store format and invested in launching a premium Toshiba TV booth in various retail locations. Moreover, we have invested over 2.0 million baht to open the first Toshiba TV Premium flagship store in Thailand at the Lotus Ramintra-Atnarong branch. Spanning over 30 square meters, this store embodies the concept of Japanese Technology Premium Craftsmanship, ensuring a more high-end and premium shopping experience. Alongside the store, we are excited to introduce three new series of Toshiba TV products that cater to customers’ diverse lifestyles and viewing preferences.”
1. TOSHIBA Z870 Quantum Dot 144Hz Mini LED TV
The Toshiba Z870M is a high-end TV that features the revolutionary REGZA ZRi engine, Super High Brightness Mini-LED technology, Quantum Dot Color, and Full Array Local Dimming. This cutting-edge technology delivers superior picture quality. Certified by IMAX Enhanced, Dolby Vision IQ, and Dolby Atmos, this TV guarantees higher brightness, excellent HDR, and immersive sound. Gamers will appreciate the native 144Hz display, AMD Freesync Premium, VRR and ALLM surround sound, Bass Woofer Pro, and dynamic Regza enhancement for an immersive gaming experience. Additionally, this TV offers voice-activated services, turning the Z870M into a hub of innovation. Explore the boundaries of entertainment with the Toshiba Z870M, which combines innovation, sophistication, and user-friendly design. The TV also features the latest display refresh rate, a native 144Hz display, providing a premium smooth visual operation, making it a perfect choice for gamers. Furthermore, with its 7-way speaker system including BAZOOKA Bass Woofer Pro, consumers can enjoy incredibly powerful sound quality.
2. TOSHIBA Z670 Quantum Dot 144Hz
The Z670M Series offers a thrilling gaming experience. Equipped with Game Mode Pro featuring a 144Hz Native Refresh Rate, ALLM, AMD FreeSync Premium, Game Deck, and HDMI 2.1, this TV enhances your gaming adventure. Powered by the REGZA ZRi AI, this TV delivers exceptional image quality with features like Full Array Pro Local Dimming, Quantum Dot, and Total Color HDR. The REGZA Power Audio Pro solution with BAZOOKA Bass Woofer Pro ensures an unmatched audio performance, making it an ideal choice for gamers.
3. TOSHIBA M550M Quantum Dot 4K
The M550M TV series elevates your viewing experience with its advanced REGZA Engine ZR, delivering stunning visuals and immersive sound. Powered by Quantum Dot technology and Full Array Local Dimming, this TV guarantees unparalleled picture quality. The REGZA Power Audio Pro, featuring BAZOOKA Bass Woofer, Tru Bass Booster, 360° Surround Upscaling, and Dolby Atmos, ensures crystal-clear and powerful sound. The TV’s “Japanese aesthetic” seamlessly blends into any living space, adding elegance and offering a premium entertainment experience. It truly stands out among other TVs in its price range.
As the leader in technology and innovation, Toshiba TVs are carefully crafted to cater to a range of customers. From high-end to basic level TVs, Toshiba ensures excellent picture and sound quality, coupled with beautiful designs that complement residential decor. Our aim is to provide users with a professional cinematic experience at home, which is responsive, customizable, and tailored to diverse customer lifestyles. We believe that Thai customers will be extremely satisfied with our wide range of Toshiba TV products.
Furthermore, as larger TVs with outstanding sound quality are gaining popularity among users in Thailand, Toshiba TV aims to meet these needs. We offer a variety of sizes, including 55, 65, and 85-inch options. Additionally, with the rising popularity of TV gaming, especially in e-sports and casual games, our REGZA Engine ZRi takes gaming immersion to the next level. With features like Game Mode Pro, which automatically switches to low latency mode, we provide the ultimate gaming experience for players.
Pongthep Sirisakulwerot, Senior Manager of TV Product Sales at TVS REGZA Corporation Thailand Office, further revealed, “The overall value of the electrical appliances market in Thailand in 2023 has decreased compared to the previous year, making the current TV market highly competitive. With numerous brands vying to increase their market share through different product and price combinations and various promotions, the market has witnessed significant adjustments. Notably, there has been a clear trend of increased sales in larger TVs, especially those measuring 75 inches or more.
Toshiba TV is positioned as a high-end brand in Thailand, aiming to become one of the top three TV brands in the country. Last year, we launched the flagship OLED X9900LP series, and this year, we introduced the MINI LED Z870MP series and added the 75/85-inch Z670 to our lineup, further enhancing the premium nature of our TV range. We will continue to invest in research and product development, as well as strengthen our collaboration with high-end distribution channels in the Thai market, such as Power Buy, Power Mall, and HomePro. Moreover, to boost sales in 2024, Toshiba TV will sponsor the 2024 European Cup, following our success as an official sponsor of the 2022 FIFA World Cup.”
Regarding the performance of Toshiba TV in 2023, Nishioka shared that from the beginning of the year until last July, Toshiba TV has captured a market share of 3%, surpassing the previous year. Several key factors contributed to this success, including increased collaboration with modern trade channels, expansion into more stores, investment in high-end stores offering a diverse product range and impressive performance, and rapid growth in online sales through Toshiba TV’s official online channel, which achieved a top-five ranking on Shopee Mall. Additionally, Toshiba TV has embarked on a B2B project aimed at gaining a market share of 5% by the end of 2023, 8% in 2024, and 10% in 2025.
Toshiba TV Announces Historic Success Become number 1 digital TV sales in the Japanese market ready to open the first Toshiba TV Premium flagship store in Thailand Emphasize leadership in technology and innovation, launching 3 new products
Mr. said Tatsuhiro Nishioka, Brand Manager, Global Operations, TVS REXA Corporation, Japan, “Toshiba TV, the No. 1 TV brand in Japan, has focused on the rebranding of Toshiba TVs since 2018. formulating a marketing strategy Organizing promotional items promoting more of brands By presenting information to customers through social media, YouTube channels, and changing the Toshiba TV store format to focus on being a technology-based brand. Increase the exclusivity and premium of the brand even more. We also improve the picture quality and sound quality of the product to be at a reasonable price level. More competitive in the market too, making Toshiba TV the number 1 quality TV brand in the Japanese market. This is the first success in our digital TV history in 2023 and we are confident that Toshiba TV will continue to be No. 1 in the Japanese market. and from this success We therefore focus on developing and adapting to other countries. including Thailand We have modified the format of the new store. This year he has invested in the launch of a premium Toshiba TV booth. at Power Buy, Power Mall, Lotus and HomePro and in August We have invested more than 2.0 million baht to open the first Toshiba TV Premium flagship store in Thailand at Lotus, Ramintra-Atnarong branch. (Along Ramintra Expressway) on an area of more than 30 square meters in the concept of Japanese Technology Premium Craftsmanship, focusing on being premium. more high-end The format of the store and the product by introducing modern technology from Japan. is ready to launch 3 new series of Toshiba TV products to meet lifestyle AND meet the needs of customers who like to watch on TV screens. and players.”
1.TOSHIBA Z870 Quantum Dot 144Hz Mini LED TV
The Toshiba Z870M high-end TV boasts the revolutionary REGZA ZRi engine. With Super High Brightness Mini-LED technology, Quantum Dot Color and Full Array Local Dimming, the PRO Z870M provides superior picture quality. Certified by IMAX Enhanced, Dolby Vision IQ and Dolby Atmos guarantee higher brightness, excellent HDR and immersive sound. Gamers benefit from a native 144Hz display, AMD Freesync Premium, VRR and ALLM surround sound, Bass Woofer Pro and dynamic Regza enhancing the listening experience. The voice-activated service turns the Z870M into a hub. Experience innovation, sophistication, and user-friendly design in the Toshiba Z870M that pushes the boundaries of entertainment. Featuring the latest display refresh rate, a native 144Hz display, for premium smooth visual operation. It was created with gamers in mind. With a 7-way speaker system with BAZOOKA Bass Woofer Pro providing incredibly powerful sound.
2.TOSHIBA Z670 Quantum Dot 144Hz
Unleash your gaming power with the Z670M Series. Get the ultimate gaming adventure with Game Mode Pro 144Hz Native Refresh Rate, ALLM, AMD FreeSync Premium, Game Deck and HDMI 2.1 Enhance your gaming experience with the REGZA ZRi AI Powered Engine, Full Array Pro Local Dimming, Quantum Dot and Total Color HDR REGZA Power Audio Pro solution with BAZOOKA Bass Woofer Pro amazing speaker system. Unrivaled audio performance, “TV game” model.
3.TOSHIBA M550M Quantum Dot 4K
Take your viewing experience to the next level with the advanced REGZA Engine ZR, delivering stunning visuals and immersive sound. The power of Quantum Dot technology and Full Array Local Dimming ensures unparalleled picture quality with REGZA Power Audio Pro featuring BAZOOKA Bass Woofer, Tru Bass Booster, 360.
Surround Upscaling and Dolby Atmos for crystal clear sound and powerful sound. and with the concept With its “Japanese aesthetic”, the M550M TV series blends seamlessly into your living space. add elegance Experience premium entertainment The best among TVs at the same price
As we are the leader in technology and innovation, product groups Toshiba TVs are carefully crafted. from high-end to basic level TV that comes with excellent picture and sound quality Beautiful design suitable for residential decoration. so users can experience a pro cinematic Experience at home that is easy, responsive and customized. and diverse customer lifestyles We believe that Thai customers will definitely be satisfied with all our Toshiba TV products.
However, the popularity of many users in Thailand is popular with larger TVs and has great sound Toshiba TV has a lot to accommodate. A variety of needs, including 55, 65 and 85-inch sizes, including TV gaming is becoming more and more popular, in e-sports and casual games, so our REGZA Engine ZRi creates something beyond a level with gaming immersion, such as Game Mode Pro which automatically switches to low latency mode. Creating the best gaming experience for players.
Pongthep Mr. Sirisakulwerot Senior Manager of TV Product Sales at TVS REGZA Corporation Thailand Office further revealed that “The overall value of electrical appliances market in Thailand in 2023 is decreasing compared to last year. With the current TV market very complex. More brands join the competition Every brand wants to increase volume. and market share through different product and price combinations and various promotions cause the market to adjust a lot Including the trend of large sales growth clearly. And many brands are adding products of 75 inches or more.
Toshiba TV is a high end brand. We aim to be a TOP 3 brand in Thailand, focusing on high-end and large-scale products. Last year, the OLED X9900LP was launched as a flagship series. This year, the MINI LED Z870MP series was launched and the 75/85-inch Z670 was added to make Toshiba’s TV line even more premium. It will continue to increase investment in research and product development. Including increased cooperation with high-end distribution channels in the Thai market such as Power Buy, Power Mall, and HomePro, as well as plans to boost sales by 2024, Toshiba TV will sponsor the 2024 European Cup competition building on the success of 2022 where Toshiba TV is an official sponsor of the 2022 FIFA World Cup.
Regarding the performance of this year 2023, from the beginning of the year until last July, Toshiba TV has a market share of 3% compared to the previous year. with important factors of 1. Cooperate with Modern Trade channels to enter more stores 2. Focus on investment in high-end stores have a good product structure and performance 3. In addition to sales in the official online channel of Toshiba TV which has grown rapidly in the last year, it is also listed in the TOP 5 in Shopee Mall and 4. a B2B project, where we aim to gain market share by the end of 2023 at 5%, in 2024 at 8% and in 2025 at 10%.
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