TV Content Writer | Long-Form & Episodes
- Budapest-Andreas Briese, a top executive at YouTube, addressed NATPE Budapest 2025 on Tuesday, promoting YouTube as a valuable partner for the television industry.
- Briese argued that YouTube offers opportunities to connect with new audiences, generate revenue, and foster innovation.
YouTube is positioning itself as a collaborative partner for the TV industry, not a rival, as revealed at NATPE Budapest 2025. andreas Briese, YouTube’s exec, highlighted revenue-sharing models and the meaning of long-form content in driving engagement.He emphasized the platform’s significant financial commitment to creators and media companies, illustrating YouTube’s dedication to fostering innovation and providing opportunities for growth.with over $70 billion paid out to partners, YouTube aims to connect with new audiences. News Directory 3 offers insightful takes on industry shifts. Explore how this partnership can evolve and impact the future of TV. discover what’s next …
YouTube Pitches Partnership Role to TV Industry at NATPE Budapest
Updated June 24, 2025
Budapest-Andreas Briese, a top executive at YouTube, addressed NATPE Budapest 2025 on Tuesday, promoting YouTube as a valuable partner for the television industry. Briese, who serves as country director for Germany and regional director for Central and Northern Europe (CCE), emphasized YouTube’s potential to boost businesses.
Briese argued that YouTube offers opportunities to connect with new audiences, generate revenue, and foster innovation. He highlighted YouTube’s important financial commitment to content creators, artists, and media companies, noting that the platform has paid out more than $70 billion over the past three years. “No othre platform is operating on that scale,” Briese said.
YouTube’s success is intertwined with the success of its content partners, according to Briese. He referenced YouTube CEO