It seems that TVING will try to cement its position as the leading domestic OTT company. This is because the Qatar Asian Cup broadcast significantly increased the number of monthly users (MAU) early this year, and will benefit from the exclusive broadcast of KBO professional baseball.
TVING has secured exclusive real-time new media broadcast rights for the 2024 KBO professional baseball game, which will open on the 23rd.
Professional baseball games are considered one of the live broadcast content with a loyal viewer base. As well as weekend games on holidays, weekday games are usually played during peak hours. Each team has its own loyal fans based on its hometown, and 10 teams play 5 games a day for 6 days a week.
Looking at telecommunications related statistics, it appears that mobile traffic increases as professional baseball league games begin.
The general analysis is that the number of Tving users will increase significantly as it ensures only such popular content. Expectations are high for the performance of a big popular team with a large fan base, and Ryu Hyun-jin, who has returned to the KBO, is expected to be extremely popular.
Highlight broadcast capture of the 2024 KBO professional baseball exhibition game
A broadcast industry official said, “Although the viewership rating in the traditional sense is not that high, it is a professional baseball league game that can attract 10,000 simultaneous users.” He explained, “Television can deliver expected benefits beyond the investment.”
Tving, an OTT service, is based on a subscription model. Compared to portals that previously broadcast new media, Internet or mobile data may be charged separately. Similarly, even on smartphones, an unfamiliar user experience (UX) for specific apps, rather than general portals, can be considered a barrier to entry.
Accordingly, TVING prepared a relatively cheap advertising rate product in accordance with the exhibition game schedule before the full-scale professional baseball opening, and even launched a free broadcast promotion until the end of April. The plan is to gradually familiarize viewers with the current new media broadcasting platform.
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This way, if professional baseball viewership is absorbed as expected, a virtuous circle will be possible that will lead to investment in securing additional real-time content broadcast rights. If profitability improves as the number of subscribing users increases, investments in existing content production can also be strengthened.
Another industry official said, “Compared to other countries and cultural regions, Korea is much slower to include professional sports in a separate paid broadcast area,” and added, “TVing’s performance in baseball broadcasting can professional to present a new milestone to the domestic media industry. .”.
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