[Focus sull’Expo culturale di Shenzhen]
Overcome the waves and transfer ahead in all its glory
——Written on the eve of the opening of the twentieth Shenzhen Cultural Expo
Journalist for Guangming Day by day Yan Shenghe Lu Yuanzhen
In Could 2008, a younger firm known as Huaqiang Fantawild participated within the fourth Shenzhen cultural exposition for the primary time, and signed the corporate’s first export theme park venture on the spot. Since then, this cultural know-how enterprise and the CIIF have fashioned an unbreakable bond, accompanying one another to the tip and attaining mutual success.
Not solely Huaqiang Fantawild, but additionally many cultural enterprises in Shenzhen, Guangdong and even throughout the nation have grown along with CIIF, bringing collectively the majestic energy of high-quality growth of cultural business.
Since 2004, when Shenzhen formally established the technique of “constructing a metropolis with tradition”, the Cultural Exhibition was born, and this yr the twentieth Worldwide Cultural Exhibition is about to open from the primary exhibition scale of 45,000 sq. meters to the present one; exhibition scale of 160,000 sq. meters; from Within the first session, greater than 700 exhibitors participated on-line, and at this level there have been 3,076 exhibitors… Now, Shenzhen Worldwide Cultural Expo has gone by means of an excellent journey of 20 years.
Driving the wave of reform and growth, Shenzhen Worldwide Cultural Expo seizes the alternatives of the instances and rides the wind and waves. It’s at all times new and thriving.
The brand new productive forces within the cultural discipline have broad prospects
Through the easy opening ceremony of this Shenzhen Cultural Expo, a 90-square-meter stage display with beautiful picture high quality and wealthy colours might be unveiled. This comes from an organization known as Absen in Longgang District, Shenzhen. Chen Yang, vp of the corporate, mentioned: “That is the seventh time now we have participated within the truthful. This yr we hope to show cutting-edge cultural and tourism exhibition options to prospects at house and overseas, in order that the general public can expertise the brand new allure of The LED show that enhances cultural narratives at shut vary and makes use of “tradition” for +know-how” demonstrates the brand new perspective of my nation’s cultural business.”
This yr’s Shenzhen Cultural Expo focuses on constructing an exhibition and commerce platform for brand new productiveness, selling business exchanges and integration, and selling know-how to totally improve the cultural business. This yr, the organizers is not going to solely invite home cutting-edge cultural applied sciences, cultural tools manufacturing and synthetic intelligence industries corresponding to Guangfeng Know-how, Silk Street Imaginative and prescient and iFlytek to take part within the exhibition, but additionally arrange a centralized launch and space of promotion of enormous AI fashions and business leaders corresponding to Huawei It’ll promote essential merchandise and show the broad prospects for the event of latest productive forces within the cultural discipline.
“The ‘finest’ actors of my nation’s cultural business and the ‘new forces’ which have emerged lately will compete on the identical stage of this CIIE. ‘Tradition + Know-how’, ‘Tradition + Creativity’ and ‘Tradition + New’ will signify the brand new productive forces of the cultural business. New types of enterprise corresponding to consumption will flourish,” mentioned Li Qiangqiang, deputy director of the Shenzhen Municipal Bureau of Tradition, Radio, Tv, Tourism and Sports activities.
New situations of cultural consumption are driving the development
In current days, Tang Chengcheng, the supervisor of the artistic model EOFO, has been busy getting ready merchandise for the T Road Inventive Market Expo. He plans to current to the general public the eco-friendly co-branded “Artist Sequence” baggage he lately created with artists and illustrators from around the globe, hoping to unfold the idea of environmental safety by means of the expo.
The T Road Inventive Market, that includes open-air stalls beneath vivid yellow tents, is a perfect “experimental floor” for numerous stall house owners of cultural and artistic manufacturers to speak with the business and customers. This yr, organizer OCT Inventive Tradition Park specifically moved the market indoors through the CIIE and held a particular CIIE session with the theme “House as an Inspiration Vault”. Xu Qian, the supervisor of the park, mentioned: “We at all times encourage the spirit of originality. As we create an exhibition, transaction, alternate and promotion platform for cultural and artistic manufacturers and small and medium-sized enterprise teams, we attempt to create experiences of consumption of high-quality cultural and artistic merchandise for the general public.”
Immersive expertise of “snowboarding at 22 levels north latitude”, carrying VR glasses to “enter” the 285th cave of Mogao Grottoes… This cultural exposition brings collectively intangible cultural heritage, cultural tourism, nationwide traits, cultural and artistic leisure, and -sport and artwork There are wealthy cultural codecs corresponding to design and animation. Amongst them, the Tradition and Tourism Integration and Cultural Consumption exhibition pavilion in Corridor 15 will deal with displaying cultural tourism assets corresponding to historic sights, cultural blocks and attribute cities. , in addition to new tourism consumption situations corresponding to immersive experiences and vacationer performances. Tourism tasks and tools lead the brand new development of cultural consumption.
The “Three New Issues” of tradition have a robust motivation to go overseas
In recent times, Chinese language on-line literature has been thought-about one of many world’s 4 main cultural phenomena, together with Hollywood movies, Japanese animation and Korean tv dramas. There are greater than 10 million novels on-line on the China Literature platform alone. Along with literature, watching mainland Chinese language TV dramas and selection exhibits has grow to be a brand new development for younger folks in Southeast Asian international locations. On-line literature, on-line drama, and on-line recreation tradition have gotten essential carriers of world cultural exchanges.
This yr’s CIIF chosen main assets and model firms representing the “three new classes” of Chinese language tradition going international, together with on-line articles, on-line dramas and on-line video games, to take part within the exhibition, demonstrating the robust driving pressure of worldwide diffusion of Chinese language tradition. Yawen Communication, the world’s main cross-border digital content material distribution and operation service supplier and the primary market-oriented group in Mainland China to appreciate abroad content material distribution, Maple Leaf Interactive, a frontrunner within the new technology of digital video games home interactive tales and readings traits and international chief in H5 video games Industrial service supplier and main enterprise of H5 video games abroad – Weiyou Interactive Leisure and different abroad cultural “new forces” favored by the worldwide market will all make their debut and can deliver many “first exhibitions”, “first releases” and “debut performances” “The exercise exhibits the brand new ambiance of vigorous growth of my nation’s cultural business.
“The brand new technology of cultural business cluster will understand the migration of productiveness from the commercial age to the digital age, repeatedly create high-quality and well timed content material, and inform Chinese language cultural tales to the world,” mentioned Hou Xiaonan, CEO of China Group Literature.
“Guangming Day by day” (Web page 03, Could 22, 2024)
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责编：张倩 ]
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