Unleash the Great Outdoors: 2024 China Outdoor Sports Industry Conference Kicks Off in Dali, Fueled by Innovation and Adventure

The 2024 China Outdoor Sports Industry Conference, with the theme of “Enjoying Beautiful Outdoor Spaces and Unleashing Innovative Vitality”, opened in Dali, Yunnan on the evening of the 26th. Gao Zhidan, director of State Sports General Administration, Secretary of the Party Leadership Group and President of the China Sports Federation, Wang Ning, Secretary of the Yunnan Provincial Party Committee and Director of the Standing Committee of the Provincial People’s Congress, Wang Yubo, Deputy Secretary of the Provincial Party Committee of Yunnan and Governor of the Provincial People’s Government, Director of the National Forestry and Grassland Administration, Guan Zhiou, Secretary of the Party Leading Group, Zhou Jinqiang, Deputy Director of the State Sports General Administration, Member of the Party Leading Group, and vice president of the Chinese Sports Federation, attended the opening ceremony. Gao Zhidan, Wang Ning, Wang Yubo and Guan Zhiou jointly launched the 2024 China Outdoor Sports Industry Conference.

Wang Yubo said in his speech that Yunnan has thoroughly implemented General Secretary Xi Jinping’s important discussion on sports, promoted the deep integration of outdoor sports and cultural tourism, and worked together to create a “Plateau training resort, an outdoor sports paradise and four seasonal event paradise.” Yunnan will continue to promote industrial development to improve quality and efficiency, further enrich product diversity, further expand brand awareness, further increase corporate profit, further strengthen the driving force of the industry, and transform sports into open air into a business card and a model for a strong highland sports province Yunnan contributes to building a sports power.

Guan Zhiou said in his speech that the State Forestry and Grassland Administration and the General Administration of Sports have worked together to cultivate new business formats and new products with the themes of outdoor sports, sports experience leisure, popular science education, etc., providing three-dimensional, rich and unique products for the majority of outdoor sports enthusiasts, a natural experience. In the next step, we will promote the deep integration of forest, grass and sports, produce more high-quality environmentally friendly products for the masses, provide more extensive natural scenery and ecological space for fitness sports, and make new contributions to building a beautiful China. , a healthy China and a strong sporting country.

Zhou Jinqiang said in his speech that outdoor sports are an important part of the sports industry, and the outdoor sports industry is a green industry and a nascent industry full of vitality and potential. Since the China Outdoor Sports Industry Conference was held last year, it has received wide attention from society and played a positive role in gathering social consensus, increasing market confidence and stabilizing development expectations. The General Administration will continue to manage the conference well and make it an important measure to promote the consumption of sports and recreational services.

At the opening ceremony, the head of the Economic Department of the General Administration released the “Report on the Development of Outdoor Sports Industry in China (2023-2024)”; the head of the Yunnan Provincial Sports Bureau published “On the establishment of Yunnan The “Greater Shangri-La” outdoor sports development cluster, the “District Opinions” of the experience, the China Aviation Sports Association, the China Mountaineering Association and China Cycling Association respectively released high-quality event scenarios/destinations/cases for outdoor sports consumption; announced the establishment of a special fund for “Outdoor Sports Vitality Landscape” at the same time; time, China Outdoor debuted the sports industry conference mascot “Sinan Xia”. It is based on the traditional Chinese positioning tool Sinan, which embodies the organic unity of excellent Chinese traditional culture and contemporary character of sports. in the open air.