Gracenote Launches Watch Prompts to Enhance Video Discovery and Personalization

Leveraging AI and human editorial⁣ expertise, Watch Prompts complements Gracenote Video⁢ Descriptors to ⁢deliver facts, talent call-outs‌ and content comparisons

NEW YORK – September‌ 4, 2024 – Gracenote, the content ‍solutions business unit of Nielsen, has launched Gracenote Watch Prompts, a new dataset that equips global video platforms and services with interesting facts about TV programs and movies to influence ‍consumer viewing ‌decisions. Designed to be paired with viewer preference and ​consumption behavior data, the new offering enables customers to deliver more⁤ personalized viewer experiences resulting⁣ in increased audience ⁤tune-in⁣ and time spent.

According to Nielsen’s 2023 U.S. Streaming Content survey, 74% of consumers either don’t know at all or only have a vague ⁤idea about what they want to watch when starting ⁤a ⁢streaming session, meaning a large majority‌ are making on-the-fly viewing decisions. Furthermore, fewer⁢ than three ⁣in 10 feel that recommendations are⁢ useful in⁢ helping them find compelling content. As video platforms​ and services seek ⁢to monetize viewers through engagement, effective content discovery and personalized​ promotion‌ are more important than ‍ever.

Gracenote Watch Prompts complements both basic program metadata and Video Descriptors with additional⁣ information on individual TV programs and movies to drive⁤ viewer consideration. Developed using a ‌combination of ⁢Gracenote’s unmatched machine learning⁣ capabilities and human editorial ​expertise, the solution presents the following:

• Critical facts: Prominent ⁢award wins and ⁢praise from⁢ renowned TV ‍and ⁣film critics, providing evidence of⁤ content quality
• Talent spotlights: Showcases popular actors and creators to appeal ⁤to viewer preferences
• Content‍ comparisons: Analogies based on thematically‍ similar content presenting new​ frames of reference

For example, ‍the information page for⁣ the TV show⁣ “Succession” could highlight its 13 Emmy Award wins, including two‍ in the prestigious “Outstanding Drama Series” category, to educate a potential viewer on‌ the show’s‍ critical acclaim⁣ and ‌motivate sampling. Or the “Barbie” page could describe the​ offering as ‍“Legally ⁤Blonde” meets​ “The ⁢Lego Movie,” ‍providing a relatable analogy based on beloved ⁣films to⁣ pique interest.

Gracenote leverages⁢ a‌ mix of machines ​and ⁢humans to bring Watch Prompts to customers.​ Advanced machine learning techniques​ help to automate creation of content snippets based ​on the company’s unmatched ⁢video data on millions of program titles. Human⁤ editors with language,⁢ market and content expertise ⁢review⁢ outputs to ensure accuracy and quality, creating ​a feedback⁣ loop ​that helps the ⁢algorithms continually ‌improve over time.

“Streaming services are​ challenged⁤ to continually enhance the‍ user experiences they offer⁤ to delight viewers, ⁢increase‍ time ⁣spent and reduce churn,” said Trent Wheeler, Chief ‌Product Officer at Gracenote. “Watch‍ Prompts leverages the expertise of Gracenote’s‍ human editors along with scalability enabled by machine learning to deliver an‌ entirely⁤ new dataset that will​ help⁣ our customers ​evolve and meet these challenges.”

About Gracenote

Gracenote‌ is the content data business unit of Nielsen, providing entertainment metadata, content IDs and‍ related offerings to the world’s leading⁣ creators, distributors and platforms. ⁣Gracenote has aggregated,​ normalized⁤ and enriched core program metadata covering 30M titles in 360​ streaming catalogs ‌in 35 languages‍ and 60 countries. Gracenote technology enables​ advanced content navigation and discovery capabilities ⁤helping individuals ‍to easily connect to ‍the‍ TV shows, ​movies, music and⁤ sports they ‌love while delivering powerful‍ content analytics⁣ making ⁣complex business decisions simpler.

About Nielsen

As a ⁣global leader in audience ‌measurement, ⁣data and‍ analytics, Nielsen ‌influences media and content ‌around the‌ world. ⁤Through our understanding of audiences and their behaviors across all channels and​ platforms, we provide clients with independent, actionable intelligence that enables them to connect and engage with their audiences now and ​in the future. ⁣Nielsen ​operates ⁢in more‍ than 55 countries around⁢ the world.