DGB Financial Group Unveils New Slogan for iM Brand
DGB Financial Group has announced a new slogan, ‘imagine more’, for its affiliate brand ‘iM’, in response to its transformation into a commercial financial group.
The new slogan builds upon the existing ‘Boundless’ and ‘Go Beyond’ brand identities, while establishing a new identity focused on the evolution of iM. ‘Imagine More’ embodies the concept of ‘new finance that changes the world beyond the limits of imagination’, targeting a young and innovative image for the MZ generation.
Last June, DGB Financial Group rebranded as iM and unveiled a new corporate identity to propel itself as a commercial financial group. The group plans to host various customer events and employee training sessions to enhance the new CI and brand awareness.
DGB Financial Group Chairman Hwang Byeong-woo stated, “iM will create new finance that goes beyond the limits of imagination,” and emphasized the importance of developing innovative branding ideas in collaboration with executives and employees.
iM Bank Launches ‘iM SOCIAL WORKER’ Card for Social Workers
iM Bank has launched the ‘iM SOCIAL WORKER’ card, a dedicated credit card designed specifically for social workers.
This card was developed as part of a win-win financial agreement between DGB Financial Group and the Daegu-Gyeongbuk Social Workers Association, aiming to enhance financial benefits for social workers.
The card’s design emphasizes the coexistence of finance and social welfare by featuring the ‘iM SOCIAL WORKER’ logo on a white background.
The primary benefit of the card is a 10% discount in five areas, including online shopping, delivery apps, coffee, convenience stores, and mobile communications. Partnering companies include Coupang, SSG.COM, G Market, Baedal Minjok, Starbucks, Blue Bottle, GS25, CU, SKT, KT, and LG U+.
Park Il-gyu, president of the Korean Association of Social Workers, welcomed the issuance of the ‘iM SOCIAL WORKER’ card, highlighting its embodiment of win-win values based on respect and understanding of social workers.
Hwang Byeong-woo, CEO of iM Bank, emphasized the bank’s commitment to strengthening financial cooperation for coexistence.
