Unlocking the Beauty of Sichuan: The 4th Cultural and Creative Conference Set to Inspire in Deyang

Sichuan online reporter Wang Jinchao

On November 5, the reporter learned from the Department of Culture and Tourism that the 4th Sichuan Provincial Cultural and Creative Conference will be officially held in Deyang from November 8 to 10.

This cultural and creative conference is co-sponsored by the Department of Culture and Tourism and the Deyang Municipal People’s Government. With the theme of “Creative Inheritance and Creation of Beautiful Life”, the conference aims to actively respond to the country’s call to promote innovative development of cultural industries and further promote cultural tourism in the province. The development of creative products improves quality and efficiency and promotes Sichuan’s cultural and creative industries to go global.

In terms of exhibition arrangements, the 4th Sichuan Cultural and Creative Conference will adopt the overall framework of “1+N” – while holding the 4th Sichuan Cultural and Creative Conference, it will also carry out supporting Sichuan cultural and creative transformation and promotion activities, the fifth The Tianfu Cultural and Creative Competition and the Red Cultural and Creative Competition results display, cultural and creative development high-end sharing session and other activities will include Transformers mechanical robot exhibition, Black Myth Wukong interaction, hand-painted interactive display, drone performance, real-person COSER parade, etc. Activities are held one after another to meet with citizens and friends.

The reporter learned that this cultural and creative conference will announce the top ten animation works in Sichuan Province in 2024, the 2024 Panda Cultural Innovation Products, release the new VI design and series of products of Sanxingdui “Dui Dui Dui”, and the IP of “Chinese Poetry Conference × Sichuan Gong Shu Art” Five benchmark results including joint cooperation and derivatives development were awarded to the nine gold medal winners of the 5th Tianfu Cultural and Creative Competition and Red Cultural and Creative Competition. At the same time, 8 cultural and creative projects, including the cooperative development of Yuewanglou cultural and creative wine, IP licensing and strategic cooperation in cultural and creative product development, will be signed on site.

Deyang Confucian Temple—the main venue of the 4th Sichuan Provincial Cultural and Creative Conference

In terms of exhibition hall setting, this conference will be divided into 5 major exhibition areas: Sichuan Image Hall, Deyang Image Hall, Brand Hall, Master Hall, Special Exhibition Hall and Special Exhibition Area, bringing together people from 14 provinces, 4 countries and regions across the country. Cultural and creative products from more than 170 leading cultural and creative enterprises.

The conference specially invited well-known domestic and foreign companies such as Beijing Perfect Cultivation (Chinese Poetry Conference), Zhongchuan Cultural and Creative (Intangible Cultural Heritage Overseas Plan), Japan Toei Co., Ltd., Japan Animation Association, etc. to build a cultural and creative product trading platform through centralized display and promotion. Promote IP transactions and market transformation, and jointly explore new increments in the development of cultural and creative industries in our province.

In addition, the rich and colorful exchange activities are also a highlight of this cultural and creative conference. 19 cultural and creative figures including Sadao Tsukioka, one of the “three elders” in the Japanese animation industry, Qian Jiang, President of the Asian Brand Free Trade Promotion Federation, and Huang Pinren, CEO of Azure Star and senior game producer, will focus on “cultural and creative IP” The three major themes of “Global Vision and Diversified Integration”, “Cross-border Integration of Cultural Creativity and New Trends in Consumption” and “New Ecology of Intangible Cultural Heritage: Inheritance, Incubation and Cross-border Marketing” will be discussed and shared in depth to provide guidance for the international marketization of cultural creativity in Sichuan. New path of cultural development, modernization transformation and development empowerment of intangible cultural heritage and cultural creativity.