Unlocking the Exhibition Economy: The Unstoppable Forces Behind Nuggets’ Thriving Blue Ocean

These forces are indispensable for the Nuggets’ new blue ocean of “exhibition economy”

Time: 2024-11-04 Hangzhou.com

2024-11-04 15:06:32
Hangzhou Net Commentary

Recently, the 18th Hangzhou Cultural Expo concluded successfully at the Baima Lake International Convention and Exhibition Center in Hangzhou. The exhibition’s intended contract signing volume, on-site transaction volume and number of participants all hit new highs. As the main venue of this CIIE, Binjiang once again demonstrated the surging energy of an “international waterfront”.

Policy construction is the main line and the exhibition support system is continuously improved. In May this year, the Binjiang District Government proposed a package of measures for the “convention and exhibition economy” in the policy document on promoting high-quality economic development, including policy subsidies, rent subsidies, exhibition incentives, etc. On this basis, Binjiang can also continue to refine the exhibition approval process, exhibition supervision mechanism, tax incentives, guaranteed land, etc., to help exhibition and exhibition companies reduce costs and increase efficiency. At the same time, we pay attention to the cultivation of exhibition talents in the region, strengthen vocational training in the area of exhibitions, school-enterprise linkage, and create a strong army of exhibition talents.

Attract investment and intelligence, connect domestic and foreign markets, and “bring in” exhibitions. Binjiang should strengthen cooperation with well-known exhibition organizations at home and abroad, relying on exhibition resources such as “Big and Small Lotus”, Binjiang Stadium, and Baima Lake International Convention and Exhibition Center to “bring in influential exhibition conferences, advanced management experience, and excellent exhibition talents” ”, thereby attracting more people, business, information and capital flows.

Polish the granularity, avoid homogeneity, and let the exhibition “go global” in brand building. Brand is an important indicator to seize the market. Binjiang can fully leverage its advantages in the digital economy and high-tech industrial clusters to link up multiple fields such as film and television production, animation and games, digital content, and AIGC to empower industrial development with new quality industrial resources. Transformed into a steady stream of new productivity. Focus on brand effects, emphasize specialty businesses, and launch more specialty brands such as the International Cartoon and Animation Festival and the White Horse Lake Auto Show.

Amplify the “magnetic attraction” of the exhibition economy and stimulate surrounding development to feed back the exhibition itself. The exhibition economy can have a strong driving effect on peripheral consumption such as catering, accommodation, transportation, etc. Binjiang can rely on this power to improve surrounding supporting facilities, explore a path for the integrated development of the convention and exhibition industry, cultural tourism, sports and other related industries, and realize the simultaneous resonance of the convention and exhibition economy and urban development.

Hold a meeting well and improve a city. Hangzhou has a long-standing relationship with conventions and exhibitions. In 1929, Hangzhou held the first West Lake Expo, pioneering China’s exhibition industry. In recent years, with the blessing of international “games” and “meetings” such as the G20 Hangzhou Summit and the Hangzhou Asian Games, Hangzhou is gradually moving towards the forefront of the development of China’s convention and exhibition industry. As the tide surges to the east, opening up will lead to prosperity. Binjiang should work hard, seize the opportunity, and make every effort to contribute to the construction of Hangzhou as an “International Convention and Exhibition Capital”.

Source: Hangzhou Net Author: Wu Yangjie Editor: Shen Yanrong

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