MUTT: A Motorcycle Brand with a Unique British Custom Look

MUTT, a motorcycle brand that originated in Birmingham, England, is making waves in the industry with its classic British custom look. The brand, pronounced “Matt,” was born in 2016 in a city with a rich motorcycle history, having produced famous motorcycles such as BSA, Norton, and Velocette.

A Showroom Boasting the Largest Number of Exhibits in Japan

The MUTT Tokyo Central store, located on Inokashira Street in Miyamae, Suginami Ward, is the brand’s flagship store in Japan. With 12 unique models on display, it boasts the largest number of exhibits in Japan. The showroom features a wide variety of products, including apparel, and is visited by customers from all over the country.

The Biggest Attraction: Unique Design

According to Ito, the store manager, the biggest attraction of MUTT is its high design quality. Each model features attention to detail in the shape of the tank, fenders, and fender stays, showcasing British craftsmanship. The customization is also “completed,” making it an attractive point for customers who want a custom bike without the hassle.

Affordable Price

MUTT’s affordable price range, from 573,100 yen for the 125cc and 694,100 yen for the 250cc, makes it an attractive option for first-time bike owners and returning riders. The price reflects MUTT’s spirit of making bikes that are easy to ride, easy to maintain, and cheap, yet have the same style and sound as larger, older bikes.

Model Inspired by the “Akita Dog”

The silver model of AKITA is one of the most popular models at MUTT Tokyo Central. The bike features a sturdy 16L tank like an Akita dog and a beautiful cafe racer-style finish. The next most popular bike at the store is SABBATH, which features a comfortable riding position and a special left-side exhaust muffler.

Cool Appearance and Unique Appeal

MUTT Tokyo Central’s customers range from first-time bike owners to returning riders in their 40s and 50s. The deciding factor in deciding to buy a bike is often the cool appearance and unique appeal of the brand. Many young customers find MUTT on Instagram and are interested in its worldview, leading them to visit the store.

Recommended Model: DRK-01

Store manager Ito recommends the newly developed water-cooled single-cylinder DOHC 4-stroke engine model, DRK-01. The model features LEDs and a unique presence that combines vintage and futuristic feel.

I Want to Be the Driving Force Behind the Mutt Brand in Japan

MUTT Tokyo Central, which opened in March, is a new large store with high expectations from customers. The store manager wants to increase the opportunities for customers to enjoy dealer-specific events and tours in the future and become the driving force behind the Mutt brand in Japan.

MUTT Tokyo Central is located at 4-25-19 Miyamae, Suginami-ku, Tokyo, and is open from 10:00 to 19:00, except on Thursdays. The store can be contacted at 03-5941-7753.