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Unraveling the Mystery of Comment Manipulation: A Review of the Film “댓글 부대”

A film that came out at a sensitive time. <댓글 부대>It is reminiscent of the ‘comment manipulation’ event of the past, but if you look at the content, this is not necessarily the case. The comments handling event is an event where national intelligence organisations, including the National Intelligence Service (NIS), the Defense Security Command, the National Police Agency, and the Armed Forces Cyber ​​Command, were convened to handle public opinion for that purpose. of winning the next presidential election. This happened during the Lee Myung-bak administration from 2009 to 2012, and as a result, the Park Geun-hye administration was born. film <댓글 부대>nothing to do with this historic event. Rather, it reveals the true nature of the pathway and process for handling comments. This is why the film is accepted as non-controversial, to the extent that political debates are avoided after its release, even though it was released a week before the general election. So, it seems unlikely that the film’s box office success will be that explosive. However, since it is only in the early stages of release, lead actor Son Seok-gu is expected to make a splash at the box office. As audiences know the world better than films, they sometimes tend to want films to touch on issues more directly.

This is because the film does not seem to directly target political power, either past or present. At best, they only name them indirectly by using imaginary names, as if they were referring to a symbolic conglomerate that represents our country. The film places a fictional conglomerate called ‘Manjeon’ as the subject of almost every plot. Perhaps because it is ‘hidden or hidden’, the film gives the feeling of being a bit scared. It feels like they tried to avoid depicting actual political events in the film’s plot as much as possible. The film has become similar to many Hollywood hacker films.

Three young people from ‘Ilbe’ start creating stories that never existed for the sake of money, fun and Iljin’s cruel taste. At first, it was a simple way to earn pocket money, but things change after meeting the film producer (Kim Hee-won) in the film. They start handling the box office success of the film and they almost make a lot of money. However, from now on, they are drawn into a larger incident of manipulating public opinion.

▲Film <댓글 부대>. ⓒ Ace Movie Maker Works

The person we meet then is Im Sang-jin (Son Seok-gu), a reporter in the social affairs department of Changkyung Ilbo. Lim Sang-jin is a person with a huge appetite for scoops. The comment unit team, a huge conspiracy organization called Manjeon and the three lumps they have as subordinates, whose nicknames are Jjingtaekking (Kim Seong-cheol), Chit-tatkat (Kim Dong-hwi) and Fabtaek (Hong Kyung), in Im Sang-jin’s team reporters He uses courage and greed for scoops to plot big things. But this is not just a problem for clinical staff. First they ignite the desire for recognition that everyone has, and then raise the other person’s ‘forgiveness’ tendency to the limit, and then make everything a lie, fiction or falsehood to bring the other person down immediately. Their network is so sophisticated and malicious that it is never known who directly created the target.

For example, among the work done by these three Enfant Terribles, there is something like this. A college student who was a candidate for student council president became the target of an attack. They keep a female college student high on social media (by adding thousands of likes and hundreds of comments) and then drop her into the abyss by revealing content that reveals her secrets. The woman eventually commits suicide. But all this is not to attack this college student. The real target is the woman’s father. The comment unit attacked the father’s daughter as a diversionary measure to stop the one-person picket protest he was holding. The picket protest eventually ends.

The ‘Im Sang-jin case’ originally started with the publication of Sang-jin Lim’s article related to the production of the Hi-Pass terminal. A small and medium-sized company enters a bid for a terminal manufacturer with annual sales of 50 billion won, but is eliminated for unclear reasons. The company lost 4 billion won in development costs and is on the verge of bankruptcy. The president of the company (Lee Seo-hwan) reports to reporter Im Sang-jin with evidence that the test screening was rigged and the group is behind it. Im Sang-jin publishes the article despite some objections and concerns within the newspaper (desk and editor-in-chief). And soon, they are part of a misinformation scandal. Man-jeon reveals that all the evidence Lim Sang-jin released was false. Clinical staff are banned for a long period. He is working hard to get recognition that his article was not misinformation. The person who appears in front of him at that time is none other than Jjingtat King. This Jingtaek King, whose real name is Lee Young-jin, reveals to Im Sang-jin that your article is not misinformation and that the whole thing is a fake event created by a perfect comment unit. Reporter Im Sang-jin once again takes on the challenge of winning the scoop of a lifetime.

film <댓글 부대>Although the main character is a reporter, it does not show the reporter community or the reporter system in detail. However, Lim Sang-jin’s superiors, including Desk Manager (Choi Moon-deok) and Editor-in-Chief Pyo Ha-jeong (Lee Sun-hee), are all portrayed as characters who have been scouted by Perfect Companies or placed in questionable circumstances. It indirectly points out where the current media company is going wrong and how it is under the control of the power of capital. However, what the film focused on rather than the media environment was the reality of the comment unit. Is there really such a thing as a comment unit? Is society’s public opinion influenced by a handful of people in special departments within large corporations, or by a few miscreants? Is comment manipulation itself nothing more than a conspiracy theory and a popular optical illusion? The film embarks on a strange tightrope walk from this point on.

▲<댓글 부대> ⓒ Ace Movie Maker Works

<댓글 부대>The basic framework is director Brian Singer’s film, which is considered a legendary film of this type of story. <유주얼 서스펙트>(1997) is followed. <유주얼 서스펙트>The story continues with a statement from the suspect Verbal (Kevin Spacey), who was brought to the police station, to the detective Dave Cuyan (Chaz Palminteri), revealing the identity of Kaiser Soze, the head of the organization. Most of the plot is filled with Verbal statements and subsequent flashbacks, and the film leads the audience to believe that all its baby stories are real. But for the story to be true, all Verbal statements must be true. Is Verbal telling the truth? <댓글 부대> A large part of the story was also filled with Jjingdat King meeting Im Sang-jin and telling what really happened. Im Sang-jin is a reporter and a reporter needs ‘post-briefing’, or background information, on every case, so Jjingtatking tells him about the fabrication process of the Hi-Pass final article misinformation incident, the moment he found out about her, and how the three of them met, each of them It ‘notes’ the whole story, such as what role she played, what her various strengths were, etc. The clinical team writes articles based on that. Evidence is also presented. But are all Jjingtaekking stories true? How can we be sure he is telling the truth? The director Ahn Gook-jin, who created this film, makes the audience think what the truth is in the film through times once, twice, three, and four times. <댓글 부대>is a movie that is kind of like a room escape game. The audience themselves must find the key to escape.

The significant point is this point. “Every truth contains a lie, and every lie contains a little truth.” This is a story that comes out during the dictation that Jjingttat King gives to Lim Sang-jin in the play. Every lie must contain some amount of truth in order to be considered the truth. At this point, the story that the film conveys is summed up as lies have a side of truth and truth stands above lies, that is, lies are truth and lies are truth, and in the end, the truth of the world is created by those who understand and embrace it all.

<댓글 부대>talks about the manipulation of comments and the manipulation and distribution of fake news that has shaken our society over the last 10 years. I am trying to reveal the truth. However, what I am trying to convey more than that is that comment manipulation is ultimately created by the greatest power in the world of capitalism and its confederation (management = politics, conglomerates, and media), and the method is created with incredibly great imagination. It is not just a matter of adding comments one by one, but is conducted using high-level equations, as well as a thoroughly planned and executed battle. Once trapped in this net, no one can escape. film <댓글 부대>It’s an eerie feeling of fear. Will this film affect voting sentiment in the April general election? It is important to look closely at what kind of comments are made.

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