Ettos Secures Funding to Revolutionize Textile Traceability

British technology startup Ettos has received funding from Innovate UK to further accelerate the development of its textile traceability platform.

Transforming the Fashion Industry with Transparency

Ettos, founded in 2023 by siblings Adriana Romano Batty and Gianni Romano, aims to provide a comprehensive traceability system for global apparel brands. The platform uses advanced technology to track and verify the entire process of textiles from raw materials to finished products, thereby “helping consumers make informed purchasing decisions and enabling brands and manufacturers to meet the growing demand for sustainable and ethical production practices.”

With a strong background in sustainable fashion, Adriana and Gianni previously founded a fashion-forward business focused on sustainable clothing manufacturing. Their groundbreaking app, Lyfcycle, allows brands to track a product from raw materials to store and share the journey with consumers. Building on Lyfcycle’s success, Ettos is poised to make a significant impact in the industry.

Empowering Sustainable Fashion Practices

Ettos’ innovative platform is designed to promote transparency and accountability in the fashion industry. By providing a clear and verifiable record of a product’s origin and production process, Ettos enables consumers to make informed purchasing decisions that align with their values. This, in turn, encourages brands and manufacturers to adopt more sustainable and ethical practices.

A Bright Future for Sustainable Fashion

With the support of Innovate UK, Ettos is well-positioned to drive positive change in the fashion industry. As consumers increasingly demand more sustainable and transparent fashion practices, Ettos is at the forefront of this movement. By harnessing the power of technology and innovation, Ettos is revolutionizing the way we think about fashion and sustainability.