3rd Global Geographical Indications Products Expo Successfully Concludes in Luzhou, China

The 3rd Global Geographical Indications Products Expo took place at the Luzhou International Conference and Exhibition Center in Luzhou, China, from September 20th to 22nd, 2024. The event was hosted by the Luzhou Municipal People’s Government and organized by the EU Work Committee of the China-Europe Association for Technical and Economic Cooperation, with support from the Trade Development Bureau of the Ministry of Commerce.

Spain was the Guest of Honor Nation at the three-day event, which attracted over 30 important foreign guests, including ambassadors, delegates, diplomatic and consular officers from more than 20 nations in China, such as France and Madagascar. The event aimed to explore new pathways for trade of geographical indications products, promote investment, and facilitate cultural exchange.

The Expo featured 11 major themed activities, including the opening ceremony of the Guest of Honor Nation Hall, the China-Europe Geographical Indications Hall, a Chinese and foreign geographical indication products supply and demand matchmaking meeting, e-commerce live streaming, and product selection.

The event set new records for participating enterprises and products, with over 60% of participating enterprises engaged in geographical indications products-related business. The Expo’s exhibition area spanned 45,000 square meters, divided into various spaces, including the Guest of Honor Nation (Spain) Hall, China-Europe Geographical Indications Hall, Baijiu Hall, Special Producing Area Hall, Comprehensive Hall, and Themed County (Gulin) Hall. Over 3,200 unique products were on display, showcasing a diverse range of geographical indication products from around the world.

Some of the notable products on display included Polish ambers, Peruvian alpaca products, Jiangjin’s jade, Youyang’s tea oil, Yanyuan’s apple, Zengcheng’s Simiao rice, Puning’s tangerine orange, and Nansha’s blue crab. Spain, as the Guest of Honor Nation, showcased its well-known geographical indication products, such as olive oil, jamon, cheese, and wine, and hosted activities like wine tasting, sliced jamon tasting, and tasting of other classic dishes.

The Expo provided a platform for participating enterprises to promote their products, explore new business opportunities, and strengthen international cooperation. The event’s success demonstrates the growing importance of geographical indications products in global trade and commerce.