“Prachachat Turakij” invites you to explore the reasons why “Taobao” in the Chinese Big Tech group “Alibaba” has more than 892 million users, becoming the largest e-commerce platform in Asia and the Pacific .
On April 14, 2024, from the case where Taobao Thailand page posted a message stating: Prepare to meet Taobao Thailand, 100% Thai language, open for service. You can now order products yourself on April 22, 2024, and this has created suspicion among many netizens that it is related to “Taobao”, an e-commerce platform. Associated with Chinese Big Tech as “Alibaba” (Alibaba)
The Taobao Thailand page issued a statement explaining that Taobao (Thailand) Company Limited or Taobao Thailand is a platform. which connects to online stores in Taobao Official Alibaba Group By obtaining appropriate permission to use the main database (OpenAPI) of “Taobao Official” directly to display information about products, services and stores for Thai users in Thailand and providing services to service users. (Only for delivery addresses in Thailand) Transactions were made online in Thailand.
And the company has developed the website Taobao.co.th to be in Thailand to solve problems for Thai users. Easy to use and order on your own. and also added additional services as follows
1. Added product inspection function before international delivery. To prevent service users from receiving products that do not match the product description. (Products can be returned)
2. Take care of orders In order to prevent product loss during transport, etc., the company considers the speed of product delivery. Therefore, we join hands with more than 3 international shipping companies.
From the statement on Taobao Thailand page, it means that Taobao (Thailand) Company Limited has opened a Thai language website to provide order management services. Check the product and coordinate product introduction on e-commerce platforms in China. It is considered a different part from Official Taobao.
and from checking in the Creden Data database that has been collected information on registered companies in Thailand found that Taobao (Thailand) Company Limited was registered on 10 November 2022 with a registered capital of 2,000,000 baht in the business category of transport and storage .
The objective is to be a representative for freight forwarders and customs brokers. (Customs clearing agent)
In this regard, those who are directors and authorized signatories of Taobao (Thailand) Co, Ltd also hold positions as directors of two other companies, one of which is VR China Express Co, Ltd, which operates shipping services .
However, the fact that many netizens are interested in the launch of Thailand’s Taobao page probably reflects the popularity of the “Taobao” platform among Thai people very well.
So what are the strengths of “Taobao” that are different from other e-commerce platforms? “Prachachat Turakij” gathered information and summarized it as follows.
According to the book “It’s Live Time: Get Rich with Live Commerce, Over a Million” written by “Kulthirat Phakawatkrailert”, President of the E-Commerce Association of Thailand, Taobao is the largest C2C online shopping platform in the Asia region -Pacific. With more than 892 million users, the main target audience is the new generation under the age of 30, which accounts for more than 70% of users on the platform.
Most of the shops are local shops. small to medium size for second hand shops Suitable for entrepreneurs who want to try the Chinese market. and want to increase brand awareness
In addition, a report from Alibaba Group states that Taobao was launched in 2003 to serve Chinese consumers in large and small cities. along with developing the shopping experience to suit each individual with data and technology Consumers have real-time access to information about new products and trends. There is also a live feature and short video creation that helps salespeople communicate with customers more effectively. Individuals and small businesses (SMEs) make up the majority of sellers on Taobao.
An important highlight of Taobao is that sellers can open products for sale on the website without the cost of opening an online store. Makes the product very cheap Because in addition to reducing the cost of opening a shop, it is also a direct purchase from the manufacturer. A factory owner can also have direct access to small and medium businesses and general retail products. Including more than 2 million product items on the platform, covering all product categories such as original products. Products from leading brands Agricultural crops, etc.
At present, Taobao is not only an e-commerce platform for ordering products, but also a “One Stop Super App” covering various services related to daily life, such as purchasing products, ordering food , book plane tickets. It is an entertainment platform. and a place to chat with your favorite KOLs
In this regard, the reporter “Prachachat Turakij” surveyed the prices of products sold on Taobao and found that most products are at an affordable price, such as the Vintage IODLI T-shirt at the price of 59 yuan (298 baht), a fan with and width of 33 centimeters, price 45 yuan (227 baht) and soup pot for 79 yuan (399 baht), etc.
However, the fact that products on Taobao are very cheap will cause some Thai users to decide to buy products on the platform for personal use and sell them to other users But the difficulty of buying products on Taobao is that the website page is full details
with language restrictions This led to the appointment of about 3-4 B2B Resellers or partners in Thailand, leading to the emergence of the “Shipping” business or agents importing products from China. That helps facilitate various aspects such as checking the credibility of shops. and advise on the legal import of products
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