Upgrade to Sony STARVIS 2 IMX 678 Sensor for Clearer and Realistic Images
The 9th Bangkok Auto Salon 2023, held at Impact Challenger Hall 3 in Bangkok, is currently the largest custom car exhibition in Thailand and the biggest auto decoration and accessories event in ASEAN. The primary objective of this event is to raise brand awareness among consumers. As one of the leading auto parts exhibitor brands, 70mai is committed to deeply engaging with the culture and serving the Thai market better. To demonstrate this, 70mai will showcase its latest high-end smart car camera, the 4K A810, to thousands of car enthusiasts attending the event.
In 2021, 70mai introduced the flagship Dash Cam 4K A800, the first 4K dashcam in the market, which garnered widespread acclaim. Today, 70mai is proud to announce the upgrade to the A810 dash cam. The key improvement lies in the heart of the camera – the sensor. The A810 now incorporates the latest and best sensor, the Sony STARVIS 2 IMX 678. This pioneering camera is the first to feature Sony’s cutting-edge STARVIS 2 image detection technology. Equipped with a groundbreaking backlit structure and a large 1/1.8″ chip, the A810 delivers exceptional visual clarity with its clear HDR function and Super High Conversion Gain noise reduction technology. These enhancements significantly reduce power consumption while substantially improving sensitivity, especially in low-light conditions. As a result, the A810 can capture intricate details even in the darkest environments.
Superior Picture Quality
The A810 boasts the Sony IMX678 sensor, which encompasses a large light-sensitive target element with enhanced sensitivity. Additionally, the internal chip size has grown by 68%, resulting in a 90% increase in the single pixel reception area. These advancements enable the A810 to capture and store clear details even in low-light settings while maintaining minimal noise levels.
Moreover, adhering to the native 4K image quality standard, the A810 utilizes HDR algorithm technology to expand the dynamic range of the Sony sensor. This enhancement ensures stunning color reproduction in complex scenarios, whether day or night, offering users exceptionally clear final images.
Furthermore, the A810 dash cam enhances the Dual-Channel Rear feature by incorporating HDR technology. Previously, the Dual Rear technology presented blurry footage with poor visibility at night, causing concern among users. However, this concern is now eliminated with the A810’s HDR technology.
Enhanced Night Vision
The A810 dash cam is equipped with an F1.8 ultra-large aperture, a 150° ultra-wide-angle lens, a 7-layer high definition + IR lens, offering enhanced light transmission, especially when capturing details in low-light environments. This camera excels at restoring and repairing dark details, introducing additional layers to produce clearer and more transparent images. Additionally, the previous 60FPS high frame rate recording function has been updated to a 1080P mode, optimizing the viewing experience when watching fast-moving vehicle videos.
4G Cloud Connectivity Support Arriving in October
Starting from October 2023, the A810 dash cam will enable 4G functionality through the optional UP04 Hardwire Kit. This update can be accessed via OTA (over-the-air) updates. With 4G connectivity, users can remotely check their dash cam’s status using the 70mai app, allowing real-time GPS positioning. This feature proves particularly beneficial for quickly locating vehicles in crowded areas. In the event of a collision or suspicious activity, the system will promptly send notifications. Additionally, users can define virtual boundaries on the map, and if the vehicle deviates from the designated area, an alarm will alert the user to promptly investigate the situation.
Enhanced User Experience
70mai is dedicated to maximizing user satisfaction and continuously enhancing their experience. The A810 dash cam incorporates a pedestrian warning function into its Advanced Driver Assistance Systems (ADAS), actively monitoring the surrounding environment and providing voice notifications for potential safety issues. This ensures drivers can always remain safe on the road.
In terms of functionality, the A810’s GPS module supports GPS, Beidou (BDS), and GLONASS global satellite navigation systems. This allows for precise positioning with an accuracy measured in meters. Real-time display of current time, speed, and coordinates further enhances emergency response capabilities and simplifies insurance claims. At the end of each trip, the 70mai app employs advanced AI algorithms to automatically generate a route map.
Moreover, the A810 dash cam employs smart technology to detect suspicious human activity surrounding the vehicle. By analyzing the intentions and distances of individuals during parking, the camera can automatically enable video recording when potential threats are detected.
As a leading company in smart car electronics, 70mai strives to be at the forefront of automotive innovation. The company continuously develops a wide range of smart vehicle products that cater to various needs, ranging from basic recording requirements to advanced features and high-end picture quality. The ongoing optimization of product functionalities via OTA software updates reflects 70mai’s commitment to providing the best possible experience to its customers, even after the purchase.
Since 2020, 70mai has operated official stores on prominent platforms like Shopee and Lazada, consistently winning the Best Selling Brand award in the Automotive catalog on Shopee. The success of 70mai’s Dash Cam models, such as the M300 and A500S, in Thailand is a testament to the brand’s popularity. With the release of the A810 dash cam, equipped with the latest Sony sensor and numerous innovative features, 70mai aims to deliver another premium and high-quality user experience to dashboard camera enthusiasts.
The Dash Cam 70mai 4K A810 is currently available for purchase, with prices starting at 5,790 baht. To place an order or obtain further details, visit the official 70mai store on Shopee, Lazada, TikTok, Facebook, or authorized resellers nationwide.
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Upgrade the latest sensor, Sony STARVIS 2 IMX 678, clearer, more realistic images.
The 9th Bangkok Auto Salon 2023, held at Impact Challenger Hall 3 in Bangkok, is the largest customized car exhibition in Thailand. It is also the largest auto decoration and accessories event in ASEAN. This event was organized to raise consumer awareness of the brand. Considered as a first-class normal car show and a colorful car show, 70mai as an auto parts exhibitor brand will show thousands of car enthusiasts in ASEAN that 70mai Adheres to the concept of deeply cultivating culture and strives to serve the Thai market better with its customer-oriented approach, 70mai has brought the latest high-end smart car camera 4K A810. show at the event
In 2021, 70mai flagship Dash Cam 4K A800 was released as the first 4K Dashcam on the market, which received a lot of praise and praise after its launch. And today, 70mai has upgraded. This dash cam is A810, because the heart of recording is the sensor, so 70mai A810 has been upgraded to use the latest and best sensor, Sony STARVIS 2 IMX 678. This camera is the first model on the market to using the world’s first Sony STARVIS 2 image detection technology. This is Sony’s first new backlit structure, it comes with a super-large 1/1.8′ chip, the first clear HDR function. And Super High Conversion Gain noise reduction technology as well All the improvements reduce the A810’s dash cam power consumption, but the visual effect is doubled. and the sensitivity was significantly improved. especially in low light environments. This camera can store details clearly in the dark.
Superior with comprehensive picture quality
The A810’s Sony IMX678 sensor has a large light-sensitive target element with high sensitivity. meanwhile The size of the internal chip has also increased by 68%, resulting in a 90% increase in the single pixel reception area, especially in low light environments. can store details clearly in the dark and the noise is very low
Furthermore Based on the native 4K image quality standard, the cam dash A810 incorporates HDR algorithm technology to increase the dynamic range of the Sony sensor, enabling stunning color reproduction in complex scenes, day or night and final images with exceptional clarity to the user.
meanwhile to fully meet the needs of users The dashcam A810 also adds HDR technology to the Dual-Channel Rear where the previous Dual Rear technology was blurry and difficult to see at night. Cause users not to worry about this problem anymore
excellent night vision
The A810 dash cam features F1.8 ultra-large aperture, 150° ultra-wide angle lens, 7-layer high definition + IR lens, and more light transmission. especially when capturing details of the surroundings at night. Including the ability to restore and repair dark details and introduce more layers. to make the picture clearer and more transparent meanwhile 60FPS high frame rate recording function has been changed to 1080P mode for watching fast moving vehicle videos and more comfortable viewing experience.
Support for 4G connection to the cloud coming in October
The A810 dash cam can enable 4G functionality via the optional UP04 Hardwire Kit via an OTA update that will be available from October 2023 onwards. The 4G connection can be checked via the 70mai app and Vehicles can be placed exactly with real time GPS systems. Suitable for quickly locating vehicles in crowded places. If there is a collision or suspicious event The system will send notifications immediately. At the same time, users can place virtual boundaries on the map. and when your car leaves the designated area The alarm is sounded immediately so that your vehicle can be checked in a timely manner.
Upgrade the user experience
70mai adheres to the approach of solving user needs and improving the user experience efficiently. The A810’s dashboard camera adds a pedestrian warning function to the ADAS system by monitoring the surrounding environment in real time and voice notification with potential safety issues to ensure drivers can always drive safely. In terms of functions, the GPS module supports GPS, Beidou (BDS) and GLONASS, which are global satellite navigation systems. This allows precise positioning in “meters” while the current time, speed and coordinates are displayed in real time. It can provide immediate assistance for emergencies and insurance claims. At the end of each trip, the 70mai app with advanced AI algorithms automatically generates a route map. Furthermore the dash cam A810 can also detect suspicious human activity around the vehicle by calculating the intention and distance of people when parking. When a person or object is detected as a potential threat The video recording function will be automatically enabled.
70mai is a leading company in the field of smart car electronics. Strive to be a leader in intelligent innovation of automotive products. With the drive to create products that meet customer needs, today’s range of smart vehicles has been greatly developed. It covers from meeting basic recording needs. Just like 4K flagship products with smart functions and high-end picture quality. Product functions are continuously optimized through OTA software updates by world-class engineers and R&D teams, from improving image quality to upgrading smart features. Continue to provide the best to customers even after purchasing the product.
70mai has opened an official store on Shopee and Lazada since 2020, won the best selling brand award. (Best Selling Brand) in AutoMotive catalog on Shopee 70mai dash cams, M300 model, A500S and other dash cams are very successful in Thailand. and this time We sincerely hope that the A810 dash cam adopts the latest Sony sensor, by innovating and improving the dash cam function, we believe that 70mai will create a high-end and high-quality dash cam user experience again and offer more possibilities for dashboard camera users.
The Dash Cam 70mai 4K A810 is now on sale at a starting price of 5,790 baht. More details can be ordered at the official 70mai store on Shopee, Lazada, TikTok or Facebook and at participating resellers nationwide
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