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Viaplay Acquires Allente, Soccer Deal with TV2 - News Directory 3

Viaplay Acquires Allente, Soccer Deal with TV2

July 17, 2025 David Thompson Sports
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At a glance
Original source: sportcal.com

Viaplay⁢ Narrows Losses, Eyes Double-Digit EBITDA Margins by 2028

Viaplay has reported a narrowed loss for its latest quarter, signaling a positive step ‍forward⁣ in its financial recovery. The company announced a loss of SEK49 million, a significant improvement from the SEK120 ‍million loss recorded in the second quarter of 2024. This reduction ‍in losses highlights the ongoing efforts⁣ to stabilize and strengthen the company’s financial performance.

Core operations‍ Show Resilience Amidst Revenue⁣ Dip

The broadcaster’s core operations, which encompass its activities in the nordics and the Netherlands, along with the Viaplay Select service,‍ generated sales of SEK4,160‍ million. While this represents a slight decrease from the SEK4,292 million reported in the previous year, it demonstrates a degree of resilience in its primary markets.

Long-Term Vision: Targeting Robust Profitability

Looking ahead, Viaplay’s leadership is focused on achieving considerable long-term financial growth. CEO Jørgen Madsen Lindemann has articulated a clear ambition for the company,stating its target ⁢of “double-digit EBITDA margins by 2028.” This strategic goal ⁤underscores Viaplay’s commitment to not ⁢only improving its ⁢current financial standing but also building a more profitable and sustainable business model for the future.

The company’s strategic adjustments ‍and focus on core markets are expected to be key drivers in achieving these ambitious profitability ⁣targets. Investors and stakeholders will be closely watching Viaplay’s progress as⁢ it navigates the competitive media landscape and works ⁤towards its ⁢long-term financial objectives.

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