VideoAge International: Four Decades Chronicling the Evolution of Television
For over four decades, VideoAge International has served as a vital resource for the global television industry. Founded in 1981, the publication has consistently adapted to the rapidly changing media landscape, pioneering new approaches to trade reporting and analysis.
The magazine emerged during what its founder, Dom Serafini, termed the “age of video,” coinciding with the anticipated expansion of television channels. Its debut took place at VIDCOM in Cannes, a precursor to the now-prominent MIPCOM market. VideoAge quickly distinguished itself by introducing the concept of daily publications at major television and film markets – a practice that continues today at events like NATPE, MIPTV, and MIPCOM.
VideoAge’s approach has always been holistic, viewing television not merely as a business, but as a complex ecosystem influenced by political, regulatory, technological, sociological, and even psychological forces. As the publication itself states, it covers a universe of “stars (vice-presidents) superstars (CEOs) and quasars (chairmen)” operating within these interconnected spheres. This broad perspective aims to make complex technological developments accessible to a wider audience, bridging the gap between innovation and practical understanding.
The publication’s commitment to adapting to new technologies is evident in its early adoption of an online presence. VideoAge made its content available on the web in 1997, recognizing the shift in how industry professionals consumed information. This move allowed for wider accessibility and faster dissemination of news and insights.
Today, VideoAge International is considered the only trade publication fully dedicated to the business of buying and selling content. It publishes seven times per year, supplemented by its daily reports during key industry events. With a circulation of 12,000 – boosted by 4,000 bonus copies distributed at trade markets – the publication maintains a significant reach within the global television community.
Beyond its core reporting, VideoAge offers a range of supplementary content, including its popular “my2¢” opinion pieces, book reviews, company profiles, and previews of trade shows, festivals, and conferences worldwide. The publication’s enduring relevance is a testament to its ability to evolve alongside the industry it covers, providing timely and insightful analysis in an era of unprecedented transformation.
The television industry continues to face challenges, as highlighted by the cancellation of NATPE Miami 2022. However, publications like VideoAge International remain crucial for navigating these complexities, offering a comprehensive understanding of the forces shaping the future of television.
