VIOOH & Outernet: Programmatic DOOH in London Destinations
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London, UK – [Date of Publication] – VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, has announced a meaningful new programmatic partnership with Outernet London, a groundbreaking global media and entertainment company. This collaboration will unlock access to Outernet’s expansive and technologically advanced digital screens, offering advertisers unparalleled reach and engagement opportunities in one of London’s most iconic locations.
Outernet London: A New era for Experiential DOOH
Outernet London stands as Europe’s largest and most sophisticated digital screens destination, seamlessly integrated with state-of-the-art event venues and retail spaces. This unique media and entertainment district is at the forefront of blending outdoor media with interactive, experiential marketing, solidifying its position as the UK’s number one most visited cultural destination.
Through this new partnership,advertisers will gain programmatic access to Outernet’s nine premium digital screens. Collectively, these screens generate an notable over 233 million monthly impressions, representing a considerable 2.5% of the UK’s digital OOH market spend. This inventory includes the highly visible external-facing Landing and Vista screens, and also the spectacular Now Building, providing advertisers with unmatched scale and reach in a prime central London setting.
the integration of VIOOH’s platform ensures that Outernet’s inventory is tracked and optimized in real-time, leveraging advanced audience measurement capabilities to maximize campaign effectiveness and deliver tangible results for brands.
VIOOH’s Role in Elevating DOOH
VIOOH’s advanced technology platform and extensive global footprint are instrumental in connecting buyers and sellers within the DOOH ecosystem. The platform is designed to offer a streamlined and efficient programmatic advertising experience, making it easier for brands to access and activate premium inventory.
Expert Insights on the Partnership
Gavin Wilson, Global Chief Commercial Officer at VIOOH, expressed his enthusiasm for the collaboration: “Partnering with Outernet represents another milestone for VIOOH, bringing premium, large-format DOOH inventory to our programmatic marketplace. Outernet’s position as Europe’s most advanced digital entertainment destination, combined with its unmatched visitor numbers, offers advertisers an extraordinary opportunity to reach audiences at scale in central London. VIOOH’s real-time trading capabilities ensure brands can capitalize on this premium inventory with the precision and efficiency that programmatic DOOH delivers.”
tom Perrett, Chief of Sales at Outernet London, echoed this sentiment, highlighting the strategic advantage for brands: “Our new partnership with VIOOH opens up exciting possibilities for brands to connect with the millions of London visitors throughout the year. Working with VIOOH’s expert programmatic team allows us to offer brands a sophisticated and efficient way to harness the power of our spectacular digital canvases.”
The Benefits of Programmatic DOOH for Advertisers
By leveraging programmatic buying through this partnership, advertisers can expect to benefit from enhanced versatility, precise audience targeting, and improved campaign efficiency. This ensures that brands can achieve maximum impact and engagement within one of London’s most dynamic and high-traffic locations, driving greater value and return on investment for their advertising efforts.