Visa Unveils AI-Powered Commerce Initiative, ⁤Opening Network ⁢to AI Developers

SAN FRANCISCO (May 2, 2025) ⁣– Visa is leveraging artificial intelligence to reshape how consumers shop and pay. The company announced its Visa Smart Commerce initiative at the Visa Product⁤ Drop World event, opening its payment network to AI developers and engineers.

Visa Intelligent ‍Commerce:⁤ AI-Driven Shopping

Visa Intelligent Commerce aims to allow AI agents to find⁤ and make purchases on behalf of consumers.‍ The initiative provides developers with access to Visa’s network, fostering innovation in AI-driven commerce.

“Soon, people ⁣will have AI agents that will⁤ sail, select, buy, and manage on their ⁤behalf,” said Jack Forestell, chief product and strategy officer at ⁢Visa. ‍”Trust in these ⁢agents for payments will be crucial, not only for‍ users but also for banks and sellers.”

Forestell added that Visa Intelligent Commerce sets a new standard, similar⁣ to the transitions from physical to online and online⁢ to mobile‍ shopping. Consumers set spending limits‍ and preferences, with Visa managing the security and execution of transactions.

Building Trust in AI Commerce

visa‍ aims to create a‍ secure and reliable⁢ environment for AI-driven transactions.⁤ The company’s initiative seeks to eliminate friction in the⁤ payment process, enabling safe and secure transactions in an AI-powered world.

Visa Intelligent Commerce builds on ⁤the company’s 30-plus years of experience in‍ AI and machine learning, used to⁢ manage‍ risk and fraud. Visa is collaborating with AI leaders,including Anthropic,IBM,Microsoft,Mistral AI,OpenAI,Perplexity,Samsung,and ⁣Stripe,to enable personalized and secure AI commerce globally.

“We are working with companies at the forefront of AI innovation to encourage the use ‍of AI platforms and support new payment methods,with security and confidence as our absolute priority,”⁢ Forestell said.

Empowering Consumers,Merchants,and⁣ Developers

Visa intends to transform AI commerce ⁤from a futuristic concept into a seamless,secure,and personalized experience. Visa Intelligent Commerce provides AI platforms with ‍integrated API sequences and a business partner program, allowing developers to deploy Visa’s AI⁢ commerce capabilities.

Key Features of Visa Intelligent Commerce:

• A-READY Cards: These replace card data with tokenized digital identifiers, enhancing security and ⁤simplifying ⁣payment processes. They verify the consumer-authorized agent and⁣ introduce identity verification in AI commerce.
• AI ⁢Personalization: Consumers retain control by sharing basic spending and‍ purchase information with Visa to improve agent ‍performance and personalize recommendations.
• Simple and Secure AI Payments: Consumers can set spending limits ⁣and conditions, providing clear rules for agent transactions. Real-time trade ‍signals are shared with Visa for transaction monitoring and ⁢dispute management.

Visa’s payment technologies, including⁣ tokenization and authentication APIs, will secure and ensure clarity in transactions, fostering consumer confidence in AI shopping. Visa’s fraud management experience and data platform underpin the Visa Intelligent Commerce program.

For more information, visit visa.com/intelligentcommerce.

About Visa

Visa (NYSE: V) is a ⁢global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government ⁢entities⁢ in over 200 countries and⁣ territories. visa’s mission is to connect the world through an innovative, reliable, and⁤ secure payment network, enabling ⁤individuals,⁣ businesses, and economies to thrive.

media Contact:

Conor Febos
cfebos@visa.com