W Prague Redefines Luxury Lifestyle Hospitality in Central Europe
W Hotels Debuts in Prague, Breathing New Life into Historic Landmark
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WENCESLAS SQUARE, Prague – W Hotels, part of Marriott Bonvoy’s portfolio, has unveiled its highly anticipated W Prague, marking the brand’s entry into the czech Republic. The hotel, housed in the former Grand Hotel Evropa, a renowned Art Nouveau masterpiece, joins a wave of new european W Hotels, including W Rome and W Budapest, redefining luxury hospitality in the region.
Located on the iconic wenceslas Square, W Prague revitalizes a landmark that has witnessed countless historical moments. The hotel offers 161 stylish guestrooms and suites, including the WOW Bohemia Duplex, the signature W Lounge, and Above Rooftop bar with breathtaking cityscape views.
“As we debut W Prague, we’re not just opening a new hotel – we are breathing new life into one of the city’s most iconic landmarks,” said George Fleck, Senior Vice President and Global Brand Leader, W Hotels. “W Prague fuses the enchanted history of this storied destination with bold, visionary design, creating an experience that both honors the city’s deep cultural legacy and embraces its vibrant, modern energy.”
A Design Fusion of History and Innovation
Internationally acclaimed architects Benoy and award-winning design firm AvroKO, in collaboration with local designers Chapman Taylor, have reimagined the hotel, drawing inspiration from Prague’s cultural richness and the building’s Art Nouveau roots.The color palette utilizes the original tones of the protected heritage building,including natural earthy hues of yellow,beige,terracotta,dark grey,and a unique green for the stucco decorations. A new nine-story contemporary elliptical wing, designed by architectural studio DAM, adds a modern touch.The design concept, inspired by the “Elixir,” symbolizes a blend of tradition and innovation, nature and industry, and reality and fantasy. This golden elixir theme is woven throughout the design, from the enchanting façade to the inviting communal areas.
“Prague is frequently enough referred to as the ‘City of Gold,’ and this golden elixir theme is a nod to that rich history,” said [Name], lead designer at avroko. “We wanted to create a space that felt both luxurious and inviting, a place where guests could truly experience the magic of Prague.”
W Prague is poised to become the new social hub of the city, offering a unique blend of history, design, and vibrant energy.
W Prague: Where Art Nouveau Dreams Meet Modern Luxury
Prague, Czech Republic – The highly anticipated W Prague has finally opened its doors, inviting guests to experience a captivating blend of history, art, and contemporary design. Located in the heart of the city, the hotel seamlessly merges a beautifully restored heritage building with a striking new wing, creating a unique and unforgettable destination.
Inspired by the dreamlike art of Czech artist Alphonse Mucha, the hotel’s design is a whimsical journey of revelation. A fantastical corridor, draped with a unique faux embroidery by London-based Studio Adam Ellis, connects the two wings. Guests are transported through a visually stunning passage adorned with tall grasses, weaving botanicals, hummingbirds, bees, and butterflies, all enhanced by shimmering floral chandeliers from Preciosa Lighting.
A Symphony of Style: From Heritage Suites to Modern Marvels
W Prague boasts 161 distinctive guestrooms, including 23 suites, each reflecting the hotel’s vision of both tradition and modernity.The E-WOW Suite, the brand’s modern interpretation of a Presidential Suite, echoes the architecture of the new building while embracing Art Nouveau styles. Guests can recharge,entertain,and work within this thoughtfully partitioned space.
In contrast, the WOW Bohemia Duplex, nestled in the heritage building, showcases restored beams and decorative arch windows finished in a deep grenache color palette.An oversized curtain adds a theatrical flair, accentuating the suite’s double-height ceilings and creating a sanctuary on the upper floor. Skylights bathe the restored loft-like space in natural light, while plaster-finished walls whisper tales of the building’s illustrious past.
Art as Experience: Installations that Spark Conversation
Throughout the hotel,striking art and glass installations curated by adam Ellis Studio and local artists elevate the guest experience. A psychedelic wall art piece at the bar, Bisou, and a fantastical garden mural by Michael Škapa, the centerpiece of W Lounge Garden, are just a few highlights.
The restored atrium, with its stucco details from 1905 and illustrations from 1925, now shimmers with a stunning crystal installation by Preciosa Lighting and Pavla Doležalová. This mesmerizing “dripping” effect, symbolizing Bohemian heritage, beautifully transforms the space.
A Culinary Journey: From Classic Elegance to Rooftop Revelry
W Prague’s dining scene promises an unparalleled journey for the palate. The iconic Grand Café, once the epicenter for Prague socialites in the 1920s, has been revived in partnership with Monaco-based restaurateur, Riccardo Giraudi. Le Petit Beefbar at Grand Café offers an upscale bistro experience, breaking from traditional steakhouse norms with sharing concepts and premium, locally sourced meats.
W Lounge, located on the ground floor of the contemporary wing, seamlessly transitions from a tranquil morning retreat to a lively evening hotspot. The inviting space,with furnishings in soft blues,greens,and terracotta,spills out onto the lush W Lounge Garden,a secret escape from the bustling city.Guests can enjoy sharing plates and signature cocktails while the Music Curator, Adriana Mižigárová, sets the tone.
Bisou, a sanctuary of tranquility, is the perfect spot to meet friends for coffee, local wines, and champagne.
above Rooftop, a seasonal outdoor terrace set against the striking Prague skyline, promises to be the city’s go-to destination during spring and summer. With refreshing drinks, delicious food, and curated beats, it offers the perfect blend of relaxation and energy.
Minus one, nestled in the basement, invites guests to discover immersive experiences as they meander through the space. A premium cocktail scene awaits, promising an unforgettable night.
W Prague is more than just a hotel; it’s a destination where art, history, and modern luxury converge to create an experience unlike any other.
W Miami’s Minus One: Where Cocktails Flow and Design Inspires
Miami, FL – W Miami’s newest addition, Minus One, is more than just a bar; it’s a multi-sensory experience designed to captivate the discerning traveler. Curated by award-winning mixologist Jan Šebek, Minus One offers a tantalizing journey through innovative cocktails and reimagined classics.
But the experience extends far beyond the expertly crafted drinks. The ambiance seamlessly transitions from a sophisticated lounge to a vibrant performance venue, bathed in the warm glow of a gold-plastered ceiling and terracotta hues. This inviting atmosphere makes Minus One the perfect setting for both intimate gatherings and lively social events.
For those seeking a more secluded escape, a hidden speakeasy, enveloped in floor-to-ceiling drapery, offers a haven for quiet conversation and late-night indulgence. And for a truly unique experience, a room adorned with lacquered shelves in a deep forest green and accented by the soft shimmer of the golden ceiling provides an intimate space for private tastings.
Each corner of Minus One tells a distinct design story, creating an anthology of sensory delights for guests.
An Urban Oasis Awaits at AWAY spa
Beyond the vibrant energy of Minus One, W Miami offers a tranquil escape at the AWAY Spa. The stunning WET pool provides a serene oasis amidst the bustling city,inviting guests to unwind and soak up the sun.
The spa’s comprehensive thermal suite features a sauna, steam room, whirlpool, and the All Seasons Water Journey, a multisensory experience that transports guests through environments replicating the sensations of all four seasons.
Five treatment rooms, including a couple’s room, offer a range of luxurious services. The brand’s signature De-Stress massage, designed to release tension and soothe tired muscles, is a must-try.
For fitness enthusiasts, the FIT gym, equipped with state-of-the-art matrix equipment and Fitness on Demand offerings, provides a space to maintain their workout routine. Guests can also connect with locals and explore the city at a faster pace by joining the local running club.
W Hotels Revives Historic Prague Landmark with Modern Luxury
prague, Czech Republic – Nestled in teh heart of Prague’s iconic Wenceslas Square, W Prague, the latest addition to Marriott Bonvoy’s portfolio, has officially opened its doors. More than just a hotel, W prague breathes new life into the historical grand Hotel Evropa, a magnificent Art Nouveau masterpiece.
We sat down with [Name], lead designer at AvroKO, the award-winning design firm behind W Prague’s conversion, to discuss the exciting fusion of history and modernity that characterizes this new landmark.
NewsDirectory3.com: What inspired your design vision for W Prague?
[Name]: Prague itself was a major inspiration. The city has this rich history and a captivating energy.We wanted to honor that heritage while infusing it with W Hotel’s signature boldness and modernity.
We drew upon the “Elixir” concept – a blend of tradition and innovation, nature and industry, reality and fantasy. This golden elixir theme runs through the entire design, from the façade to communal spaces, capturing the city’s mythical “City of Gold” nickname.
NewsDirectory3.com: How did you balance preserving the historical elements of the Grand Hotel Evropa with incorporating modern design features?
[Name]: It was definately a balancing act. The original building is a protected heritage site, so we carefully restored its existing beauty, retaining original colors and features like stucco decorations. The new elliptical wing, designed by DAM architectural studio, complements the original structure with its contemporary design, creating a dynamic dialog between old and new.
NewsDirectory3.com: W Prague is known for its unique art installations. Could you tell us about some of the highlights?
[Name]: Art played a crucial role in shaping the guest experience. We collaborated with local artists like Michael Škapa, whose fantastical garden mural brings life to the W Lounge Garden. Also, the stunning crystal installation by Preciosa Lighting and Pavla Doležalová in the restored atrium, inspired by Bohemian heritage, is a true showstopper.
NewsDirectory3.com: What makes W Prague stand out from other luxury hotels in Prague?
[Name]: W Prague is more than just a hotel; it’s a destination. It offers a unique blend of history, design, and vibrancy. Guests can immerse themselves in Prague’s rich culture while experiencing the energy and sophistication of the W brand. whether they’re relaxing in the WOW Bohemia Duplex suite, enjoying drinks with panoramic views at Above Rooftop bar, or exploring the city’s many treasures, W Prague provides an unforgettable experience.
NewsDirectory3.com: Thank you for giving us a peek inside the world of W Prague!
[Name]: It was a pleasure. We are confident that W Prague will become a beloved destination for locals and travelers alike.