Walmart Announces Holiday Campaign and Three Shopping Events
- Walmart is rolling out a new holiday marketing campaign alongside a schedule of three major shopping events running from November 12 through December 2, 2026.
- The retail giant is staging its holiday push as consumer budget pressures persist.
- The marketing narrative is designed to highlight retail deals and convenience.
Walmart is rolling out a new holiday marketing campaign alongside a schedule of three major shopping events running from November 12 through December 2, 2026.
The retail giant is staging its holiday push as consumer budget pressures persist. According to corporate studies, holiday sentiment is influenced by the cost of presents and seasonal buys for 60% of consumers, and 70% note that reduced costs would simplify their shopping experience.
Campaign Highlights
The marketing narrative is designed to highlight retail deals and convenience. Julie Barber, chief merchandising officer, Walmart U.S., stated that the company is bringing customers and members savings across three major shopping events, along with brands, new discoveries and easier ways to shop.
Three Shopping Events Scheduled Through December
The retailer has scheduled three distinct promotional windows for shoppers. Julie Barber, chief merchandising officer, Walmart U.S., noted that the events are designed to offer savings on thousands of items across top brands, trending gifts and holiday must-haves.
Early Black Friday deals run from November 12 through November 15, starting online at 12:01 a.m. ET and in stores at 6 am local time. A second wave of Black Friday deals is scheduled for November 23 through November 29, operating on the same opening times. Cyber Monday deals will run exclusively on Walmart.com from November 30 through December 2, beginning at 12:01 a.m. ET.
Membership Perks and Early Access Windows
Walmart+ members receive early access to hot Deal drops beginning at 12:01 a.m. ET on November 12 for the first event and November 23 for the second event. Any remaining hot Deal drop items will open to all customers at 12:01 a.m. ET on November 13 and November 24, respectively. During the initial 24-hour period, certain web-only discounts will be held strictly for Walmart+ subscribers until inventory runs out.
Additionally, the company introduced a combined membership option pairing Walmart+ and Sam’s Club Plus for $120 a year, providing benefits such as 2% Sam’s Cash® back on everyday essentials and free delivery on holiday gifts.
This season, we’re bringing customers and members incredible savings across three major shopping events, along with the brands they love, exciting new discoveries and easier ways to shop, and even a few ‘who knew’ moments along the way.
Julie Barber, chief merchandising officer, Walmart U.S.