Warner’s ADA Partners with Latin American Distributor FaroLatino
ADA Teams Up with Latin American Music Powerhouse FaroLatino to Amplify Global Reach
Warner Music Group‘s self-reliant music distribution arm, ADA, has forged a strategic partnership with FaroLatino, a leading Latin American music distributor, to propel the global reach of Latin music.
Founded in 1995, FaroLatino boasts a rich history as the “first music distributor established in Latin America.” With a presence in seven countries, the company has cultivated a diverse catalog of independent artists, record labels, and content creators.
This new alliance will see ADA take the reins of worldwide distribution for music projects developed by FaroLatino’s label division, FaroLatino Music. The initial focus will be on producing albums and EPs for a select group of promising artists.
Expanding Footprint in South America
This deal marks Warner Music Group’s latest move to strengthen its foothold in South America. It follows the recent acquisition of a minority stake in Sua musica, a Brazilian entertainment platform and distribution service specializing in regional music.
ADA has also been actively expanding its presence in the Latin music scene. Recent partnerships include a collaboration with Dallas-based Mexican music label Elegante Records and a string of Latin Grammy wins for artists like El Plan and Rawayana.
Championing Latin Music on a Global Stage
FaroLatino’s remarkable track record includes notable projects like the collaboration between Colombian Grammy 2025 nominee Jessi Uribe and three-time Latin Grammy winner Alejandro Fernández on “Tu Maniquí,” and the cross-genre hit ”Vente Conmigo” featuring Noche de Brujas and multiple Latin Grammy winner Jorge Celedón.
“This alliance marks an vital chapter for both companies as we unite to champion Latin American music on a global scale,” said Javier Fainzaig, President of FaroLatino.
He added, “by combining FaroLatino’s in-depth understanding of the latin American music landscape with ADA’s international reach, we are building a strong support network for our artists, ensuring they have the resources and support needed to connect meaningfully with fans around the world.”
Cat Kreidich, President of ADA, echoed this sentiment: “we’re excited to partner with FaroLatino and help lead the charge on the global growth and recognition of the many diverse artists and genres that make up Latin music. Together we’ll ensure these unbelievable independent artists have new opportunities to share their art and take over the world.”
ADA Partners with FaroLatino to Expand Global Reach of Latin Music
New York,NY – ADA,Warner Music Group’s independent music distribution arm,has announced a strategic partnership with FaroLatino,a leading Latin American music distributor. This collaboration aims to expand the global reach of Latin music and amplify the voices of emerging artists.
Founded in 1995,FaroLatino boasts a rich history as the “first music distributor established in Latin America.” With a presence in seven countries, the company has cultivated a diverse catalog of independent artists, record labels, and content creators through its label division, FaroLatino Music.
Under this new agreement, ADA will handle worldwide distribution for music projects developed by FaroLatino Music. Initially, the focus will be on producing and releasing albums and EPs for a select group of promising Latin artists.
Javier Fainzaig, President of FaroLatino, emphasized the meaning of this alliance: “This alliance marks a vital chapter for both companies as we unite to champion Latin American music on a global scale.By combining FaroLatino’s in-depth understanding of the Latin American music landscape with ADA’s international reach, we are building a strong support network for our artists, ensuring they have the resources and support needed to connect meaningfully with fans around the world.”
Cat Kreidich, President of ADA, echoed this sentiment, highlighting the company’s commitment to supporting Latin artists: “We’re excited to partner with FaroLatino and help lead the charge on the global growth and recognition of the many diverse artists and genres that make up Latin music. Together we’ll ensure these astonishing independent artists have new opportunities to share their art and take over the world.”
This deal underscores Warner Music group’s ongoing commitment to expanding its presence in South america, following the recent acquisition of a minority stake in sua musica, a Brazilian entertainment platform. ADA has also been actively increasing its footprint in the Latin music space with recent partnerships, including a collaboration with Dallas-based Mexican music label Elegante Records and a string of Latin Grammy wins for artists like El Plan and Rawayana.