IT·Science
Posted 2024.05.06 16:36 Modified 2024.05.06 16:36 Earth C2
Watcha won first prize in the online video services (OTT) category at the “2024 Brand Customer Loyalty Awards”. This is in first place for 7 consecutive years.
Watcha started with “Watcha Pedia,” a content recommendation and rating service, in 2012 and expanded its business into Watcha, a content streaming service, in 2016. Watcha subscribers can enjoy unlimited access to more of 100,000 works, including films, fiction, entertainment, documentaries, animations, various videos and webtoons, on mobile devices, PC and TV. It recommends content optimized for individual tastes through star rating data on more than 710 million pieces of content accumulated over 10 years and an advanced recommendation algorithm. Convenience has been improved by introducing “Watcha Party”, the first simultaneous multi-viewing function in Korea. In 2020, it became the first domestic OTT operator to directly enter the Japanese market.
Taehoon Park, CEO of Watcha, said: “Watcha exists today thanks to our subscribers who support us and care about us” and added: “We will strive to provide differentiated services and diverse content to meet the love of our customers “.
Reporter Shin Jeong-eun newyearis@hankyung.com
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