Webtoon Rebrand: New Structure for North America
Tina McIntyre Named Head of Webtoon Consumer Goods, Driving Expansion of Popular Webcomics into New formats
Table of Contents
webtoon Entertainment has announced the appointment of tina McIntyre as Head of webtoon Consumer Goods, a newly created role within the company’s restructured North american division. This strategic move underscores Webtoon’s commitment to expanding its reach beyond digital platforms and into the realms of publishing, merchandising, and licensing.
Expanding Webtoon’s Reach: A New Era for Consumer Products
Reporting directly to Webtoon’s CEO, Kim, mcintyre will spearhead the company’s publishing initiatives, including the thriving Wattpad Webtoon book Group – encompassing a portfolio of imprints – alongside the merchandising and licensing teams. This consolidation aims to create a more cohesive and impactful consumer products strategy for Webtoon’s immensely popular series and creators.
The relaunch of the Webtoon Shop in 2024 signals a significant step in this direction, offering fans a wider selection of merchandise inspired by their favorite webcomics. this online retail destination provides a direct-to-consumer channel for Webtoon to connect with its audience and capitalize on the growing demand for branded products.
A Publishing Powerhouse: McIntyre’s Proven Track Record
McIntyre brings a wealth of experiance to her new role, boasting a distinguished career in marketing and publishing. Her previous positions include impactful roles at industry giants like Scholastic, Little, Brown Books for Young Readers, and Hachette.
Throughout her career, she has masterminded successful campaigns for iconic brands including the Twilight Saga, Goosebumps, and Gossip Girl. She also pioneered digital strategies for the Harry Potter franchise and collaborated with bestselling authors such as James Patterson, Julie Andrews, and Patrick McDonnell.
Prior to this appointment, McIntyre served as VP, Marketing for Wattpad Webtoon Studios and was afterward promoted to SVP and head of Global Publishing in 2023, demonstrating her rapid ascent and the value she brings to the organization. Her deep understanding of the digital publishing landscape and her proven ability to build successful brands make her ideally suited to lead Webtoon’s consumer goods expansion.
From Webtoons to Screens: Webtoon Productions‘ Growing Success
Webtoon’s influence extends far beyond the digital page, with Webtoon Productions actively adapting popular webcomics into live-action and animated projects. Recent successes include:
Sidelined: The QB and Me: This Tubi film premiered at #1, attracting the largest audience of any title on the streaming service to date. Bad Influence: Debuting at #1 in 40 countries following its Netflix release in May 2024, showcasing Webtoon’s global appeal.
Through My Window: A Netflix hit, ranking among the platform’s most-watched non-English films, based on Ariana Godoy’s popular Wattpad webnovel.
Upcoming Adaptations: A Pipeline of Exciting Projects
The future looks bright for webtoon Productions, with a robust slate of projects in growth and production:
Sidelined 2: Intercepted & Kissing Is the Easy Part: New Tubi Originals continuing the momentum of successful adaptations.
My Voice Follows: A theatrical release slated for September 2025.
Lore olympus: An animated adaptation of the 1.7 billion-read webcomic, developed in partnership with The Jim Henson Company – a highly anticipated project for fans.
death of a Pop Star: A collaboration with Oscar winner Diablo cody and Oscar-nominated producer Mason novick.
Love Advice from the Great Duke of Hell: Developed with Ron Howard and Brian Grazer’s Imagine Entertainment.
These projects demonstrate Webtoon’s commitment to diversifying its content offerings and bringing its beloved stories to a wider audience through various mediums. With McIntyre at the helm of consumer goods, Webtoon is poised to further solidify its position as a leading force in the global entertainment landscape.