White Sox Stadium Renamed ‘Rate Field
Chicago’s Guaranteed Rate Field Gets a New Name: Rate Field
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Chicago, IL – Get ready for a new era at the home of the Chicago White Sox. Starting Wednesday, the iconic ballpark will be known as Rate Field, reflecting a major rebranding for the stadium’s longtime naming rights partner.
This change comes as Guaranteed Rate, a leading mortgage lender, streamlines its brand identity to simply “Rate.” The move aims to simplify the customer experience and solidify the company’s position as a fintech leader.
“We recently changed our company name from Guaranteed Rate to Rate to make it easier for customers to connect with us for their home buying needs,” explained Victor Ciardelli,CEO of Rate. “Now, we’re changing the name of this iconic stadium to Rate Field. Jerry Reinsdorf and his team have been incredible throughout this process.We couldn’t be happier with our partnership with the Chicago White Sox in this transformation. We’re excited to showcase our new name in this legendary stadium for the best baseball fans in the world’s best city.”
A Bold Step in a Long-Standing Partnership
The new Rate Field name marks the latest evolution of a partnership that began in 2016 when Guaranteed Rate secured the stadium’s naming rights. The 13-year agreement cemented the company’s ties to Chicago and its vibrant sports community.
With the transition to rate, this decision represents more than just a name change; it underscores the company’s commitment to innovation, simplicity, and progress within the financial industry.
A Historic Stadium, Reimagined
Opened to White Sox fans in 1991, the stadium has become a beloved entertainment destination on Chicago’s South Side. The change to Rate Field reflects both the company’s modern evolution and its deep roots in the community.
“Rate has been a valuable naming rights partner for a long time, sharing the White Sox’s passion for the Chicago community and our dedicated fans near and far,” said Brooks Boyer, White Sox Senior Vice President of Revenue and Marketing. “Just like the White Sox, Rate has its roots in Chicago and is committed to providing elite service to its clients. We look forward to welcoming fans to Rate Field to enjoy our ballpark experience, creating lasting memories for fans for years to come.”
From Guaranteed to Rate: A New Era at Chicago’s Iconic Ballpark
Chicago, IL – Get ready for a touch of sleek simplicity at the home of the Chicago White Sox. As of Wednesday, the beloved ballpark officially sheds its “Guaranteed” and embraces a new identity: Rate Field. This rebranding mirrors the evolution of the stadium’s longtime naming rights partner, Guaranteed Rate, which has streamlined its brand identity to simply “Rate.”
This strategic move aims to create a more seamless customer experience and reinforce Rate’s position as a leading fintech innovator.
“We recently changed our company name from Guaranteed Rate to Rate to make it easier for customers to connect wiht us for their home buying needs,” explained Victor Ciardelli, CEO of Rate.
This transformation extends beyond just a name change.
“we’re excited to showcase our new name in this legendary stadium for the best baseball fans in the world’s best city,” Ciardelli added, highlighting the enduring partnership between Rate and the Chicago white Sox, which began in 2016.
Brooks Boyer, Senior Vice President of Revenue and Marketing for the White Sox, echoed this sentiment, “Rate has been a valuable naming rights partner for a long time, sharing the White sox’s passion for the Chicago community and our dedicated fans near and far. Just like the White Sox, Rate has its roots in Chicago and is committed to providing elite service to its clients.”
Opened in 1991, the stadium – now Rate Field – has cemented its place as a cherished entertainment hub on Chicago’s South Side. this name change symbolizes both Rate’s modern transformation and its deep connection to the city and community.