WHO Launches ‘Redefine Alcohol’ Campaign to Combat Alcohol-Related Deaths in Europe
- The WHO Regional Office for Europe has launched a new campaign to address this issue.
- Alcohol is linked to over 200 diseases, including seven types of cancer like breast and colon cancer.
- During Breast Cancer Awareness Month, a study revealed that only 21% of women in 14 European countries understand the connection between alcohol consumption and breast cancer risk.
Copenhagen, 2 October 2024
Alcohol causes nearly 1 in 11 deaths in Europe. The WHO Regional Office for Europe has launched a new campaign to address this issue.
Alcohol is linked to over 200 diseases, including seven types of cancer like breast and colon cancer. It is responsible for 8.8% of total deaths in the European Region. However, less than half of Europeans know the link between alcohol and cancer.
During Breast Cancer Awareness Month, a study revealed that only 21% of women in 14 European countries understand the connection between alcohol consumption and breast cancer risk. This risk begins with low levels of drinking.
Closing the Knowledge Gap
The Regional Office aims to close this information gap by sharing research on alcohol’s health effects and encouraging open discussions about its harms.
The “Redefine alcohol” campaign encourages Europeans to rethink their relationship with alcohol. It aims to raise awareness about health risks and promote healthier choices.
Dr. Gauden Galea, Strategic Advisor to the WHO Regional Director for Europe, emphasizes that alcohol contributes to societal issues such as violence and road injuries. People need to make informed choices about their health. The campaign shares evidence-based information and asks policymakers to help change how society views and regulates alcohol.
Personal Stories of Change
The Regional Office will share stories from individuals who have changed their lives by redefining their relationship with alcohol. These stories will highlight the benefits of reducing or stopping alcohol consumption, like improved health, better sleep, stronger relationships, and a greater life appreciation.
Dr. Galea notes that individual choices alone are not enough. Alcohol is too cheap and widely promoted. There is a need for environments that encourage healthier choices. He calls for stricter regulation of alcohol to reduce its harm.
The “Redefine alcohol” campaign promotes collaboration with policymakers and communities to make it easier for people to reduce alcohol consumption and create a safer, healthier Europe.