WME & Toonstar: AI Animation Deal with Nigel Ng
WME and Toonstar have forged a groundbreaking deal, signaling a major shift in animation. Toonstar, leveraging innovative AI, has partnered with WME to expand its animation role, promising a slate of exciting new series. This collaboration features comedian Nigel Ng, Uncle Roger himself, co-creating an animated project, amplifying his creative reach. Founded by industry veterans from Disney and Warner Bros.,Toonstar streamlines animation with AI,slashing production timelines.This WME partnership amplifies Toonstar’s mission to empower creators. News Directory 3 follows the story closely. Discover what’s next as Toonstar continues to reshape the animation landscape and its creative partnerships.
Toonstar Signs with WME to Expand AI Animation Role
Updated June 11, 2025
Toonstar, a tech-forward animation studio utilizing artificial intelligence, has signed with WME for exclusive depiction. The deal highlights WME’s confidence in Toonstar’s innovative and ethical approach to integrating AI into animation workflows. This partnership aims to broaden Toonstar’s animation role in the industry.
The collaboration will introduce a slate of animated series, including one co-created by comedian Nigel Ng, known for his “Uncle Roger” persona. Ng, who has amassed over 10 million YouTube subscribers, will lend his voice to the project.
Founded by former Disney and Warner Bros. executives John Attanasio and Luisa Huang,Toonstar aims to meet the evolving demands of creators and consumers. The studio’s AI-driven model reduces production time and costs, empowering artists to launch new intellectual property while retaining creative control.
Attanasio, CEO of Toonstar, said the company is excited to partner with WME to broaden access to animation. He added that together, they can unlock the creative and commercial power of animation for a wide range of creators.
Luisa huang, COO, said the WME partnership validates Toonstar’s approach and will help scale original animated IP. She emphasized that AI empowers creators and brings fresh perspectives to animation, rather than replacing animators.
“Expanding Uncle Roger’s storytelling possibilities through animation is something I’ve long dreamed about,” said ng.”Toonstar is a creator-focused studio using technology to make high quality animation accessible to people like me.”
Toonstar uses proprietary AI engines customized for each production to ensure original,copyright-compliant artwork. Their technologies include Ink & pixel, an AI production engine, and SPOT, an AI-powered distribution tool providing real-time audience insights.
what’s next
Toonstar plans to continue expanding its use of AI in animation, fostering new creative opportunities and partnerships within the entertainment industry. The studio’s commitment to ethical AI practices and creator empowerment will likely shape future projects.