‘Mysterious Lawyer Woo Young-woo’, which is being aired through ENA, a channel operated by Skylife TV, a satellite broadcasting subsidiary of KT, is continuing its streak. He is sprinting for number one on Wednesday-Thursday dramas, beating out his strong competitors.
The drama is a human court drama in which ‘Woo Young-woo’, a new lawyer at a large law firm with a genius brain and an autism spectrum, grows up by solving various cases. It started with an audience rating of 0.9% for episode 1, and broke through the highest audience rating of 5% in episode 4, and as of July 8, it also took first place in Netflix Korea’s TOP10 series. Actress Park Eun-bin plays Woo Young-woo.
In the integrated content ranking for the first week of July (7/2~7/8) announced by OTT integrated search and content recommendation platform Kinolights, the ENA drama ‘Strange Lawyer Woo Young-woo’ took first place. It defeated both Top Gun and Coupang Play Anna in 1986, which rose along with the popularity of Top Gun Mabrick.
Through Netflix, it is gaining great popularity in foreign countries as well. It topped the TV show charts in many countries such as Japan, Hong Kong, and Indonesia. Based on all Netflix shows, it ranked 8th.
It is evaluated that KT’s Digico strategy has gained momentum. Based on Woo Young-woo’s popularity, the brand value of Channel ENA has also risen significantly, and it is said that the potential of KT Studio Genie has been proven above all else.
It is analyzed that the de-communication strategy, which is summarized in KT’s Digico, also took a drive. At the center of it is KT CEO Koo Koo. Prior to serving as KT’s CEO, he operated the organization of the customer & media sector, and he has high expertise in content and emphasized the blueprint of achieving more than 5 trillion won in sales in the media and content business sector by 2025. As an extension of that, it is evaluated that Koo’s Digico KT competency is shaking the market through attractive contents such as Woo Young-woo.
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