World Athletics 2024 Annual Report & Accounts
- Strong financial performance fueled by new sponsorships, broadcast deals, and the Olympic Dividend positions the organization for continued investment in athletics.
- World Athletics concluded the year ending December 2024 with a robust financial performance, reporting a total revenue of $99.4 million.
- The organization finished the year with a healthy cash position of $40 million, enabling continued investment in events and innovation, as announced at the World Athletics Congress on...
World Athletics Reports Record Revenue and Growth in 2024
Table of Contents
Strong financial performance fueled by new sponsorships, broadcast deals, and the Olympic Dividend positions the organization for continued investment in athletics.
Financial Highlights of 2024
World Athletics concluded the year ending December 2024 with a robust financial performance, reporting a total revenue of $99.4 million. This figure includes a $39.6 million Olympic dividend received during the year, alongside a 10.5% increase in like-for-like revenues,reaching $59.8 million compared to the previous year.Excluding the Olympic Dividend, core revenue streams generated $59.8 million, with commercial and broadcast revenue contributing $44 million.
The organization finished the year with a healthy cash position of $40 million, enabling continued investment in events and innovation, as announced at the World Athletics Congress on Thursday, September 11, 2025.
New partnerships and Revenue Streams
World Athletics successfully onboarded several new commercial partners in 2024, including global brands Sony and Honda. Deloitte joined as a supporter, while Morinaga, Pocari Sweat, and Corpay were added as suppliers. These new partnerships considerably contributed to the increase in commercial revenue.
A new broadcast contract with the European Broadcasting Union (EBU) and a profit-sharing contribution from commercial rights further bolstered revenue streams during the year. These diversified income sources demonstrate World Athletics’ growing appeal to sponsors and broadcasters.
Transformative Year for Competitions and Events
2024 marked a transformative year for competitions and events organized by World Athletics. the organization highlighted important advancements in event delivery and innovation, though specific details of these advancements were not immediately available in the provided source material.Further details regarding these changes can be found on the world Athletics 2024 Annual Report and Accounts.
Financial Breakdown (USD)
| Revenue Category | 2023 | 2024 | Change |
|---|---|---|---|
| Like-for-Like Revenue | $54.1m | $59.8m | +10.5% |
| Commercial & Broadcast Revenue | N/A | $44m | N/A |
| Olympic Dividend | N/A | $39.6m |