World Athletics Streaming Service Rebrand Launch
World Athletics Launches Revamped Streaming Platform, World Athletics+
World Athletics, the governing body for the sport, has launched a revamped direct-to-consumer (DTC) streaming platform, World Athletics+, to allow fans to follow the sport globally.The platform, previously known as Inside Track, was rolled out this week.
World Athletics+ offers free access to:
Live competition streams
Exclusive interviews
Behind-the-scenes features
Fan experiences and rewards
Live results coverage during major championships
Recent Broadcast Deals:
Alongside the new streaming platform, World Athletics has been securing conventional broadcast deals:
BeIN Sports: Exclusive three-year deal for the Middle East and North Africa (MENA) region until 2027.
Nine Network (Australia): Rights to this year’s World Athletics Championships.
Warner Bros. Discovery: Secured rights to the upcoming championships.