input2023.03.25 17:00
correction2023.03.25 17:16
“Customers and boss benefit”… Delivered and unpacked
Self-employed, pay delivery and brokerage fees for high prices ↑
Reduce reliance on platforms and increase sales cases focused on packaging
A fall in the use of delivery apps… “Demand for eating out may be adjusted further”
“Guest, next time, if possible, could you order takeout by phone instead of a delivery app? I’ll make it 2,000 cheaper.”
A (32), who was trying to find packaged food he had ordered through a delivery app at a chicken restaurant near his house on the way home from work, opened his mouth with difficulty. Mr B said, “I’m sorry to ask customers, but I can’t afford variable fees because of rising prices. “The customer and I benefit economically,” he explained.
Self-employed people who took ‘packing’ instead of ‘delivery’
It is a supply that has greatly helped sales in the city of Corona 19. However, as burdens such as variable delivery fees and platform fees increase in the recent era of high prices, restaurant companies that incentivize take-out orders rather than delivery are appearing frequently.
Until then, discounts on takeout orders were rare, but companies seem to have come up with self-saving measures to reduce the growing delivery and platform fees.
CEO C, who recently opened a pizza shop in Yeongdeungpo, said that he had been aiming for takeout orders since he first opened the business, and as a result, he had settled successfully. He said, “We’re giving a 4,000 discount on takeout orders, so customers seem to be attracted to the price.”
The restaurant industry has been in crisis for a long time. The Korea Agri-Fisheries and Food Trade Corporation (aT) announced in a report in January that the food service industry’s economic trend index turned down for the first time in five quarters in the fourth quarter of last year. In the report at the time, Kim Yeong-gap, a professor in the Department of Hotel Management and Food Services of Hanyang Cyber University, advised, “It is necessary to reduce a lot of delivery from the store center and consider a store that focuses on the store. service conversion. ”
The number of users of the delivery app plummeted
The number of actual delivery app users is on the decline. The number of active users (WAU, Android + iOS combined) for the 3rd week of March of Minjok of Delivery, the number one in the industry, was counted at 12.96 million. This is the first time in about two years since the first week of April 2021 that the supplying nation has recorded WAU below the 13 million mark.
Yogiyo WAU recorded 3.36 million in the second week of March, the lowest since the combined Android and iOS statistics were compiled in May 2020. Yogiyo WAU, which hovered between 4 million and 5 million throughout the first half of last year, has dropped to the 3 million range since the end of August last year, and it has barely crossed the 4 million mark.
Coupang Itz’s latest WAU was 1.45 million, returning to the level of December 2020. Compared to December 2021, when it recorded the highest point of 3.79 million, 60% of WAU have flown in about a year and 4 months.
Basically, it is noted that the effect of the contraction of the consumption economy in the high inflation situation is great. Choi Cheol, a professor of consumer economics at Sookmyung Women’s University, said, “The potential threat of inflation has not been resolved this year, and the resilience of demand, which was sluggish in the past, will no longer overwhelm it. There is,” he predicted.
Hankyung.com reporter Shin Hyun-bo greaterfool@hankyung.com
