Wrexham AFC & Macron: Partnership Renewed | News

The oldest club in Wales and the third-oldest professional association football team in the world, Wrexham AFC have announced a multi-year partnership renewal with the Italian sportswear brand, Macron.

As official technical kit supplier, Macron will continue to provide team uniforms, training wear, and travel gear, as well as retain worldwide retail rights outside the United Kingdom. Wrexham AFC will further continue to sell replica kits and club goods exclusively within the UK through its official stores and online.

Over nine years, the partnership helped Wrexham go from the National League to the Championship, while Macron grew into a €220 million worldwide brand. The agreement embodies the common principles of ambition, innovation, and excellence.

The 2025-26 kits, which include distinctive design features related to the club’s identity, will be unveiled during the Wrexham Down Under Tour in Australia and New Zealand.

Michael Williamson, CEO of Wrexham AFC, said, “We are very pleased to continue with Macron as our Official Technical Kit Supplier as we enter the second tier of the English Football League for the first time in 43 years. Macron have partnered with us over the past nine years and have shown that they understand us as a Club and brand, supporting both the Club and its community on this remarkable journey that we are on together with our loyal fans. We look forward to benefiting not only from their excellent design, manufacturing quality and sportswear technology, but also from their distribution reach now that Wrexham AFC replica kits, trainingwear and apparel will be globally available to fans through major retail outlets in USA, Europe and Australia/New Zealand as well as online.”

Gianluca Pavanello, CEO of Macron, said, “What Wrexham AFC have achieved in recent years has been remarkable. We are thrilled to have been a part of it and to continue this sporting journey together. The interest, loyalty and overall engagement has grown steadily, driving us to create collections that truly reflect the passion for this shirt of both the players and the fans. This is our philosophy – one we bring to our work every day and are proud to share with Wrexham, in a partnership that exemplifies how sport, passion and innovation can come together to create something truly special.”

This extended partnership represents a shared commitment to long-term success on the pitch as well as better links with fans and the community. Macron also runs a special Macron Sports Hub at Unit E1, Bersham Park, Rhostyllen, Wrexham, which serves local teams and sports fans.

The 2025-26 kit will be available in the following weeks, including a premiere during the Wrexham Down Under Tour in Australia and New Zealand.