Xsolla Introduces Co-Marketing Campaigns for Payment Providers and Game Developers

Xsolla announced plans for Co-Marketing Campaigns, an upcoming self-service tool within the Xsolla Business Account for Payment Providers designed to let payment managers run joint promotional campaigns directly with video game developers, 01net.it reported. The new initiative targets payment providers that process heavy consumer spending within the gaming industry but currently face limited options to participate in subsequent marketing and player engagement opportunities.

The feature builds on Xsolla’s existing network connecting more than 1,500 video game developers with active players across global markets.

How Payment Providers Manage Campaigns in a Single Dashboard

The Co-Marketing Campaigns tool operates through a four-stage process hosted entirely inside the Xsolla Business Account for Payment Providers. First, payment managers use a unified dashboard to identify which video games perform best with their specific payment method, viewing analytics that show where customers already play and spend. Next, providers create a campaign by selecting an activity—such as offering a cashback reward for players using their payment method in a specific title—and submit the request through their existing account without deploying external software.

In the third stage, the target video game developer receives the request, reviews the proposal, and decides whether to accept it. Altoadige.it reported that no promotional activity activates until both parties approve the agreement, ensuring that every campaign runs as a joint venture. Finally, Xsolla handles the technical setup, launching the promotion at the checkout stage within the Xsolla Pay Station and on a dedicated page hosted at x.la, where players encounter offers like cashback banners during payment.

Shifting From Fee-Based Competition to Direct Game Marketing

Payment providers have historically competed primarily on transaction fees, a dynamic that Xsolla aims to reshape by connecting payment data directly to gaming ecosystems. Le Co-Marketing Campaigns offrono ai gestori di pagamenti la possibilità di vincere anche in altri modi, con promozioni realizzate attorno ai videogiochi che i loro clienti già utilizzano. L’iniziativa trasforma un rapporto di pagamento in uno di marketing, gestito a partire dal conto di cui già dispongono.

Upcoming Expansion for Financial Institutions and Future Availability

Alongside the upcoming rollout for payment providers, Xsolla is currently developing broader partnership opportunities tailored for financial institutions. These future initiatives aim to help banks engage with gaming audiences through brand stores, loyalty point programs, and specific cardholder promotions, with further details promised in upcoming announcements. The Co-Marketing Campaigns tool will launch soon within the Xsolla Business Account for Payment Providers.