[서울=뉴스핌] Reporter Lee Ji-eun = JTBC’s ‘Youngest son of conglomerate’ topped the OTT charts in major Asian countries.
According to Viu, Asia’s largest OTT platform on the 1st, ‘The youngest son of a conglomerate family’ was the ‘most viewed’ in Indonesia, Malaysia, Hong Kong, Singapore, Thailand, and the Philippines over a period of about 10 days when it was released chapters 1 to 6. are counted as ‘content’.
| [서울=뉴스핌] Reporter Lee Ji-eun = ‘The youngest son of a conglomerate family’ [사진=JTBC] 2022.11.25 alice09@newspim.com |
This work is a work of special interest and affection as Viu buys only the overseas broadcast rights and resells it to local partners around the world. In particular, it has a special meaning in the sense that it has gone beyond the K-drama area, which was limited to the romance genre.
An official from Viu analyzed, “Asian viewers often like the romantic comedy genre the most among K-drama, but ‘The Youngest Son of a Chaebol Family’ is much loved for its solid story and the presence of actor Song Joong-ki though. is a corporate drama.”
The popularity and recognition of Song Joong-ki, who has formed a strong fandom overseas with the drama ‘Descendants of the Sun’, as well as the fact that ‘The youngest son of a conglomerate family’ increased the initial immersion of OTT subscribers due to his release three times a week, followed by evaluations.
Meanwhile, Viu is Asia’s largest OTT platform, providing services of various genres of Korean dramas such as ‘Three Siblings Bravely’, ‘Cheer Up’, ‘True Swordsman’, and ‘Blind’ as well as ‘Maknae Son of the Chaebol House’.
alice09@newspim.com
