Yuria (19), the nation’s only perfect scorer in CSAT 2024. / Photo = Yonhap News Yuria (20, photo), who became a hot topic by being the only person in the country to score perfect scores in all areas in the Aptitude Test, was appointed College Scholar 2024, as an advertising model for a dual-formulation vitamin product known as the ‘Hermes of vitamins.’ It is understood that the choice is aimed at consumers who take a test, who are considered to be the main customers of functional health foods.
According to an official from ie (formerly Korea Yakult) on the 30th, Mr Yu was chosen as the model for ‘V Food Multivita Immune Shot’, a high content multivitamin product launched in January. Mr Yu will work as a model starting in May. ie explained the reason for choosing Mr Yu as the model, saying, “V-Food Multivita Immunity Shot products are bought by female customers in their 40s and 50s. We assume that they are bought for children of test takers.”
Mr Yoo, who graduated from Yongin Hankuk University of Foreign Studies High School, achieved perfect scores in all areas in the last CSAT after taking the exam again. It is known that Mr Yoo, who was not eligible to take the entrance exam at Seoul National University, which requires chemistry and physics because he chose life science and earth science as his research subjects, went to Yonsei University’s Department of Pre-Medicine . Vfood Multivita Immunity Shot Product. Photo = provided by ie V Food Multivita Immune Shot is a complex vitamin product that can be taken in capsules, tablets, and liquid form all at once. Recently, the popularity of double vitamin products, including this product, is increasing. V-Food Multivita Immune Shot sold 770,000 bottles in just two months after launch. The price of double vitamin products on the market ranges from 3,000 to 5,000 won on average each, and a month’s supply is about 80,000 to 120,000 won based on official centers. Industry sources say that although it is expensive enough to be called the ‘Hermes of vitamins,’ it is considered a product that is sure to be popular.
ie plans to do various activities for test takers together with Mr. Yu in the future. We plan to produce videos for test takers through YouTube during this month and conduct various activities in line with mock exams and college entrance exams in June.
Reporter Ahn Hye-won of Hankyung.com anhw@hankyung.com
#reason #perfect #score #college #entrance #exam #chosen #model #Hermes #vitamin #industry
.jpg?fit=300%2C300&ssl=1)
