Zillow Stock Plunges: Causes & Analysis
News Context
At a glance
- According to the article, Ygal Brondolo of Equal Weight has an equal weight rating on Zillow and believes that the shift of Google listings from organic to paid...
- He argues that Zillow is not overly reliant on organic search traffic and anticipates a similar dynamic to Google Hotel Metasearch,where Zillow,Homes.com, and Realtor.com will bid for ad...
According to the article, Ygal Brondolo of Equal Weight has an equal weight rating on Zillow and believes that the shift of Google listings from organic to paid will not have a “meaningful financial impact” on Zillow.
He argues that Zillow is not overly reliant on organic search traffic and anticipates a similar dynamic to Google Hotel Metasearch,where Zillow,Homes.com, and Realtor.com will bid for ad units rather than Google directly monetizing with agents.