MOUNTAIN VIEW, Calif., Feb. 03, 2026 – Willow by Cricbuzz, a leading platform for cricket fans in the US and Canada, announced a series of updates today, coinciding with the start of the ICC Men’s T20 World Cup, which runs from February 7 through March 8.
A key component of these updates is a new partnership with YouTube, making all four Team USA matches of the ICC T20 World Cup available to watch for free on YouTube. This marks the first time that ICC World Cup matches will be accessible at no cost to viewers across the US and Canada on the platform. The matches will also be streamed for free on Willow and Cricbuzz’s own platforms.
Beyond simply offering the games, Willow by Cricbuzz is aiming to enhance the viewing experience. The company has partnered with Jomboy Media to create a creator-led alternate telecast, available on the Jomboy Media YouTube channel. This alternate broadcast is designed to provide a more in-depth and personality-driven viewing experience for select marquee matchups.
For fans wanting more comprehensive coverage, all 55 matches of the ICC T20 World Cup will be available on Willow’s linear channel through the YouTube TV “NFL RedZone with Sports Plus” package, and via Willow’s Primetime Channels service, accessible from the Willow YouTube channel.
Willow by Cricbuzz is also rolling out a redesigned product experience across its website, mobile apps, and connected TV applications. The updates are focused on improving speed, video quality, and ease of access to live matches, replays, and highlights.
“The ICC Men’s T20 World Cup gives fans a chance to experience cricket at a true breakout moment in the U.S.,” said Todd Myers, Chief Operating Officer of Willow by Cricbuzz. “More than a decade ago, major ICC World Cup matches in the U.S. Required $100-plus pay-per-view access. We helped bring the sport into an affordable monthly subscription, and now we are taking the next step by offering free access to some of the most anticipated matches of the year, alongside new creator-led programming and a viewing experience built for how fans engage with the game today.”
Marc Hatfield, Partnerships Manager at YouTube, added, “We’re thrilled to partner with Willow by Cricbuzz to bring T20 World Cup USA cricket matches to YouTube for free, enabling our large audience of passionate sports fans the ability to engage with both the main livestream and an alternative creator-led livestream featuring Jomboy Media. Existing & new cricket fans will have the opportunity to hear live commentary with unique perspectives that only the YouTube creator community can deliver.”
A New Perspective with Creator-Led Telecasts
For the first time, Willow by Cricbuzz is introducing a creator-led alternate telecast for the ICC Men’s T20 World Cup. This new format will offer fans a different way to experience the USA vs. India and USA vs. Pakistan matches. Produced in partnership with Jomboy Media, the alternate telecast will feature a more conversational and personality-driven approach, blending live reaction, storytelling, and expert cricket analysis alongside the traditional broadcast.
The alternate telecast team will include Jimmy “Jomboy” O’Brien, founder of Jomboy Media, former England international and 2019 Cricket World Cup champion Liam Plunkett, and analyst and content creator Adam Bannon. They aim to bring a mix of humor, insight, and real-time reaction to the tournament’s most anticipated matches.
“I discovered cricket during COVID and instantly fell in love,” said Jimmy “Jomboy” O’Brien. “We’re excited to create new fans in the US for baseball’s older cousin.”
Jomboy Media, founded in 2017, has become a prominent creator-led sports media company, known for its viral “Breakdowns” video series and popular baseball podcasts like Talkin’ Yanks and Talkin’ Baseball. The MLB even took a minority stake in the company last year, marking a unique partnership between a professional sports league and a creator-led media company.
O’Brien’s passion for cricket, sparked in recent years and showcased during his commentary role at the ICC 2024 T20 World Cup, has fueled the company’s growing presence in the sport, including the That’s Cricket podcast and YouTube channel.
Fans can watch the alternate telecast on Jomboy Media’s YouTube channel, which has over 2 million subscribers.
Broad Access to Team USA Matches
Willow by Cricbuzz’s World Cup coverage reflects the growing popularity of cricket in the US, driven by a growing diaspora audience, increased domestic participation, and heightened mainstream visibility as the sport returns to the Olympic Games at LA28. The company aims to combine premium television distribution with free digital access and new programming formats to attract both dedicated fans and new audiences.
All four guaranteed USA matches will be widely available across a mix of platforms in North America:
- Willow TV (English-language)
- Willow 2 (Hindi-language)
- Willow Sports (the company’s free ad-supported streaming channel)
- Willow by Cricbuzz’s website & app
- Cricbuzz’s website & app
- Willow by Cricbuzz’s YouTube channel
- Willow by Cricbuzz’s direct-to-consumer streaming service (subscription-based)
The USA matches – against India (February 7, 8:30 a.m. ET), Pakistan (February 10, 8:30 a.m. ET), the Netherlands (February 13, 8:30 a.m. ET) and Namibia (February 15, 4:30 a.m. ET) – will be distributed across these platforms.
To watch the entire World Cup, fans can subscribe directly to Willow by Cricbuzz or through Amazon, YouTube Primetime Channels, Triller TV and FloSports.
All 55 matches of the ICC Men’s T20 World Cup will be available in English on Willow TV and the Willow website and apps, with Hindi-language coverage available on Willow 2.
About Willow by Cricbuzz
Willow by Cricbuzz is a leading destination for cricket in the United States and Canada, offering comprehensive live, streaming, and on-demand coverage. The company aims to make cricket globally accessible by combining the sport’s heritage with innovative broadcasting.
Willow by Cricbuzz’s TV network is available through providers such as DISH, Sling, Fios, Spectrum, Xfinity, Optimum, DIRECTV, DIRECTV Stream, Fubo and Yupp TV, and also offers a dedicated streaming app on major CTV devices, including Apple TV, Roku, Samsung Smart TVs, Amazon Fire TV, Xbox One, Android TV, Chromecast, Google TV, and more.
About Jomboy Media
Founded in 2017 by Jimmy “Jomboy” O’Brien and Jake Storiale, Jomboy Media has become a leading independent sports media brand, known for its viral “Breakdowns” video series and popular baseball podcasts. The MLB took a minority stake in the company last year.
